TC Fans Enjoy 50 Years of Familiar Voices

October 21, 2015

By Dennis Chase
Special for Second Half

TRAVERSE CITY – For 50 years, John Sonnemann and Don Wiitala have put their hearts, souls and voices into Traverse City athletics.

The two, who are still going strong, were recognized this fall for their contributions – Sonnemann as the public address announcer for Traverse City Central, Wiitala as the radio broadcaster for Traverse City St. Francis.

"It keeps us young and involved," Sonnemann said. "I think Don feels the same. We feel like we're part of the program - and that's important to us."

Credit two former football coaches/athletic directors for bringing two unmistakable voices to the microphone. Elk Rapids' Don Glowicki and Traverse City Senior High's Irv Menzel started Wiitala and Sonnemann on their journeys back in 1966.

That was the year Glowicki approached radio station WLDR, which had just gone on the air in July, about broadcasting high school sports.

"We weren't thinking about doing sports," Wiitala said. "We were just trying to keep our heads above water."

After some discussion, though, WLDR took the plunge.

"We said we'll give it a try," Wiitala recalled. "I wasn't even a broadcaster. I was the sales manager."

WLDR started covering Elk Rapids and St. Francis football that fall, and Gladiators basketball that winter. Soon after, the station began broadcasting all St. Francis football games. WTCM was covering Traverse City Senior High football and basketball, so now both schools had an outlet on radio.

It remained that way until about eight years ago when WLDR dropped its game coverage. But WLJN stepped in, picked up football, and Wiitala continued on as the Voice of the Gladiators.

"Who would have thought that 50 years later I'm still in the broadcast booth," Wiitala said. "I never realized how close I would grow to the St. Francis community. It's been a wonderful (association)."

Wiitala, 79, was inducted into the Grand Traverse Area Catholic Schools Hall of Fame this month.

"Don's a class act," St. Francis athletic director Tom Hardy said. "He does things the right way. He's part of our family. When you talk about St. Francis football, one of the first names to come up is Don Wiitila. He's brought St. Francis games into so many homes. We are so fortunate, so lucky for his dedication."

Back in 1966, Sonnemann had just graduated from Michigan State University when he landed a job as a social studies teacher at Traverse City Senior High. He had done his student teaching at the school the previous year and worked the chain gang during the football season – so his indoctrination into Trojans football had already started.

Soon after he was hired, Menzel called him into his office.

"He grabbed me by the knee and said, 'I want you to announce on Friday.'" Sonnemann said. "That was it."

To this day, the 72-year-old is synonymous with Traverse City Central sports.

"It's been a pleasure," the Voice of the Trojans said. "I've enjoyed all 50 years, although it doesn't seem like it's been that many,"

Sonnemann was honored for his work during the Central-West game in September.

"Remarkable," Central athletic director Mark Mattson said in describing Sonnemann's career. "The best part is that John is one of the most gentle, kind human beings that you'll ever meet. To have that legendary voice be part of your program for 50 years is special."

Sonnemann, who retired as the school's athletic director nine years ago, still announces a number of school and community events. On any given day in the fall, he can be seen and heard at Central football, soccer and volleyball games.

He said he has a hard time remembering when he retired because he's still so active doing what he loves.

"Some people would say I flunked retirement," Sonnemann said, laughing.

He, of course, does not see it that way. Neither does Wiitala. Their jobs, they say, energize them.

So when people ask how much longer they'll keep announcing, their answers are similar.

"As long as I feel good – and I do feel good – I want to keep doing it," Wiitala said. "Vin Scully (Los Angeles Dodgers announcer), what is he, 87?"

On fall weekends, Thirlby Field is their home away from home.

"We've seen a lot of great athletes, a lot of great teams, a lot of great games," said Sonnemann, who in 2001 received an Allen W. Bush Award from the MHSAA for his many unsung contributions to high school athletics.

Sonnemann recalled a game in 1970 when the Trojans lost 2-0 to Bay City Central, coached by the legendary Elmer Engel.

"They were the cream of the crop in the state," he said, "and that's where Traverse City wanted to be."

It didn't take long. Traverse City reached the inaugural MHSAA Finals in 1975, and then claimed championships in 1978, 1985 and 1988.

St. Francis was going strong in those days, too, claiming mythical state championships in 1973 and 1974. The Gladiators were able to maintain their success when the MHSAA playoffs began, capturing crowns in 1992, 1999, 2003, 2005, 2008 and 2009. They were MHSAA runner-ups in 1983, 1998 and 2007.

Wiitala recounted the 28-26 loss to Detroit dePorres in 1983 – the school's first trip to the Pontiac Silverdome – when the Eagles scored late to pull out the victory.

"To this day I still remember this kid from Detroit dePorres, with about a minute and a half left, laying out horizontal to catch a pass in the end zone for a TD," he said. "That play has run through my mind hundreds of times over the years. I don't know why. Had he not caught the pass, St. Francis would probably have won the game."

Sonnemann witnessed two of the most dramatic last-second wins in Trojans history – 21-20 over Muskegon Catholic in 1975 and 22-21 over Muskegon in 1985. The Muskegon game was on the road so Sonnemann was there in another role – as the advisor, he had taken the school's pep club to the game. The Big Reds had surged to a 21-14 lead on an interception return for a score in the final minute. It seemed like that would be the play that would decide this battle between the two 5-0 heavyweights.

But on the last play of regulation Central quarterback Chris Hathaway connected on a pass to Jeff Durocher, who then pitched the ball to Doug Lautner, catching the Muskegon defense by surprise. Lautner raced the final 33 yards to the end zone to pull the Trojans to within a point. Coach Jim Ooley opted to go for the win, and Hathaway hit Durocher on the winning two-point conversion.

Trojans fans who were there reveled in the win, except the bus driver.

"The bus driver had gone out to warm up the bus and missed the end of the game," Sonnemann said. "When we got on the kids were hootin' and hollerin' and just having a good time. They were so excited. The bus driver looked at me and said, 'If they're this excited after a loss I would hate to see what they would do after a win.' I had to tell him, 'We won it.' It (the suddenness of the win) felt a lot like that MSU game the other day."

Wiitala has been a fixture at the MHSAA Finals – football and basketball – covering St. Francis, as well as other area schools.

"When St. Francis got beat (in the tournament) we would pick up the next team that was going well," he said. "People in those communities appreciated that."

Wiitala said when he first started broadcasting games there were a number of radio stations doing likewise. That's not the case now.

"Stop and think about it," he said. "When St. Francis was in the North Central Conference (in the 1980s) five schools had radio stations broadcasting games. Now we hardly ever see another station at a game."

Wiitala became the majority owner of WLDR in 1972. He would remain the owner for nearly 30 years. When he sold, the station continued to broadcast St. Francis football games with Wiitala on play-by-play. He’s continued in that role now that WLJN has taken over the broadcasts.

The Mesick graduate has never strayed from the hometown feel of his broadcasts. He still conducts pre-game interviews with the coaches, profiles other school activities at half, and has several players come up to the booth for postgame interviews.

"I know people who get in their cars after the game and then turn the radio on to hear the kids (comment on the game)," he said.

WLJN also offers an internet broadcast, which allows St. Francis fans across the world an opportunity to listen. Wiitala often asks fans to send him e-mails during a game and he's always stunned when he learns the locale of his listeners.

"We've received emails from alumni in Iraq, Iran, Hawaii," he said. "It's unbelievable."

Wiitala has had numerous analysts on the broadcasts over the years. For the last five years, Sonnemann has served in that capacity when there's not a conflict with a Central home game. When there is?

"Don always says, 'John's on assignment," Sonnemann said with a chuckle.

Well, often times, Sonnemann is on assignment. Once fall sports end and winter sports begin, he'll switch to boys and girls basketball, wrestling, hockey and every so often downhill skiing. In the spring, it's on to track and field, girls soccer and graduation, which takes advance work to make sure it's done right.

"One of the things I pride myself on is pronouncing names correctly," he said. "Mine has been mispronounced enough times that I think it's important to get those names right the one time they get to shine up there on stage."

Sonnemann, who always has the best seat in the house, also takes pride in how he presents himself. He wants to make sure that he's always fair and objective.

"I try not to be partial to one team or another, although certainly I bleed black and gold," he said. "I try to call the games in as fair a manner as possible. Some announcers will try to emulate what you hear in the pros, especially the NBA, and I feel that has no place in high school sports. You should treat the visiting team as equally as you treat the home team."

Wiitala has a belief he stands by, too.

"I've never been controversial," he said. "I'm broadcasting sports about kids 15, 16, 17 years old. I'm not going to say, 'Oh, No. 88 is terrible out there.' I don't do it that way. That's not me. I like to treat people the way I would like to be treated."

Like Wiitala, Sonnemann plans to continue keeping fans abreast of who's doing what on the field, the court, the pitch, the ice, the mat, the track and the slopes.

"As long as I still enjoy it, as long as I'm still healthy, I'd like to keep doing this," he said. "I'm not setting any timetable."

For Sonnemann and Wiitala, it's 50 going on 51.

Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) John Sonnemann, left, and Don Wiitala provide the radio broadcast for a Traverse City St. Francis football game. (Middle) Wiitala interviews St. Francis' Luke Popp at Ford Field after the Gladiators' Division 7 championship win in 2009. (Below) Sonnemann announces a variety of Central sports played both indoors and out. (Photos courtesy of Traverse City St. Francis athletic department and Traverse City Central High School.)

Leader Re-Energizes Past Power Stevenson

By Tom Markowski
Special for Second Half

November 22, 2019

Regardless of how one looks at it, Justin Newcomb is the right person for the right job at the right time.

Newcomb, 33, is one of the youngest head football coaches in the Detroit area, and he’s causing a stir. He’s in his second season at Sterling Heights Stevenson and the person most responsible for the Titans playing in an MHSAA Division 1 Semifinal on Saturday for the first time in a decade.

Stevenson (8-4), as an additional playoff qualifier, has played the underdog role to a T throughout the playoffs. There’s an advantage to that role, and Stevenson will take it up again when it takes on Davison (10-2) at Troy Athens at 1 p.m.

Once a football power, Stevenson fell back to the middle of the pack in the highly competitive Macomb Area Conference Red from 2010-18. Four times previously the program had reached an MHSAA Final, the last in 2009 when the Titans lost to Detroit Catholic Central, 31-21, in the Division 1 title game.

That was Hall of Fame coach Rick Bye’s 35th and final season at Stevenson. Since then, the Titans qualified for the playoffs three times and didn’t win a playoff game. That is, until this season.

“You’ve got goals,” Newcomb said. “You set goals at the start (of the season), and you just want to get the most out of (your) team.”

When Newcomb took over, the program had won just three games over the previous two seasons. The Titans were 4-5 overall in 2018, and just 1-4 in the MAC Red, which was won by eventual Division 1 champion Clinton Township Chippewa Valley. The average margin of defeat in those four league losses was 25.5 points.

“We took our lumps (in the MAC Red),” Newcomb said. “The challenge was getting kids to come out. When we first came in there was some interest lost. We had to beg some to come out. Now that we’re winning, kids are saying they want to come out.”

Despite his young age, Newcomb has coached high school football for 14 seasons. He started as an assistant under Mike Powell at Warren Cousino in 2006 when Newcomb was a student at Wayne State University. For 10 seasons he was the head varsity baseball coach at Cousino, but he gave that up when he took over for Powell as Cousino’s head football coach in 2017.  

Though Newcomb finds himself in the right position at Stevenson, don’t view Stevenson’s sudden success as luck. Newcomb possesses an insatiable appetite for knowledge. If there’s a clinic to attend, you’ll likely find Newcomb there. And his ego doesn’t prevent him from talking to more experienced coaches to pry loose valuable information. Most often you’ll find Bye on the Stevenson sideline, not as an assistant but someone there whom Newcomb can confide in.

“Justin is positive and energetic,” Bye said. “He’s definitely not a guy who thinks he knows it all. He’s bought into everything, the Stevenson history, everything. He’s up on technology, much more so than I ever was. And he doesn’t let little things bother him. His practices have a tempo, and there’s little time wasted.”

Not lost in Newcomb’s system is his military background. After graduating from Wayne State with a teaching degree, he joined the U.S. Army Reserve in 2011. He continues to serve today in the Individual Ready Reserve (IRR).

“It has a lot to do with the way we coach,” Newcomb said of his military experience. “(Coaching) is a lot more than just what goes on on the field. There’s (teaching) leadership roles and being responsible. In our culture, it’s all about winning. It’s all about playing time. The kids get caught up in that.

“Their attitudes have changed. We had to address the group as a whole. We had guys that first year that said that they play linebacker, and that’s it. Others came in saying they just play one way. That’s not how we do it. You’re here to help the team. Now the kids are doing whatever we need them to.”

A prime example is junior Giovanni El-Hadi. A college prospect (committed to University of Michigan), El-Hadi had been told, by some outside of the program, that he was an offensive lineman and wouldn’t play defense. This season El-Hadi is starting on defense for the first time and said earlier this fall that his time spent on the defensive side has helped improve his speed.

Another two-way starter on the line is senior Sal Madonna. Madonna is a two-year starter, and he and his brother, sophomore Biagio Madonna, are the sons of assistant coach Carmine Madonna – who played for Bye during the late 1990s.

“For me, I’ve been a part of Stevenson football for a long time,” Sal Madonna said. “Last year’s team wasn’t as connected as much. This year we bonded together. We trusted Coach Newcomb’s style. Even last year as juniors (we knew) to be successful, we had to buy in. We didn’t have the same mindset last year. We’re playing with a lot more confidence now.

“This means a lot to me. I remember being in the stands (at Troy Athens) when Jason Fracassa threw a touchdown pass in the (2009) Semifinals. Just like this team, that team never gave up.”

This team rebounded from a 2-3 start with a 13-7 comeback victory over Utica in Week 6. That game, more than others, was the turning point of the Titans’ season. Newcomb made a switch at quarterback, moving Biagio Madonna from linebacker and switching fellow sophomore Jordan Ramsey from quarterback to slot receiver and running back. With Ramsey, Newcomb was running a zone read offense. With Madonna, Stevenson is running an option attack.

In the victory over Utica, Stevenson used a trick play to score the winning touchdown. Last week in the 9-7 Regional Final victory over Detroit Cass Tech, the Titans had a goal-line stand in the first half and scored the winning touchdown on a double pass. Madonna threw to Dylan Kleinedler, who threw to Ramsey for a touchdown early in the second half. A Ramsey interception ended the game with 14 seconds left.

The previous week against Macomb Dakota, Newcomb decided not to go for the tying field goal from 40 yards out, and instead called on Madonna to throw the winning touchdown pass to Ramsey with a minute to play. Stevenson won 38-35 against a team it had lost to, 40-14, during the regular season and before Newcomb had made the quarterback switch.

“We’ve been fortunate the last few weeks with trick plays,” Newcomb said. “(But) getting here is a testament on just how hard these kids have worked.”

Tom Markowski is a correspondent for the State Champs! Sports Network and previously directed its web coverage. He also covered primarily high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area and contributing to statewide coverage of football and basketball. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.

PHOTOS: (Top) Sterling Heights Stevenson players hoist their Division 1 Regional championship trophy after defeating Detroit Cass Tech last week. (Middle) Jordan Ramsey (5) breaks into the open against the Technicians. (Photos courtesy of the Stevenson football program.)