TC Fans Enjoy 50 Years of Familiar Voices
October 21, 2015
By Dennis Chase
Special for Second Half
TRAVERSE CITY – For 50 years, John Sonnemann and Don Wiitala have put their hearts, souls and voices into Traverse City athletics.
The two, who are still going strong, were recognized this fall for their contributions – Sonnemann as the public address announcer for Traverse City Central, Wiitala as the radio broadcaster for Traverse City St. Francis.
"It keeps us young and involved," Sonnemann said. "I think Don feels the same. We feel like we're part of the program - and that's important to us."
Credit two former football coaches/athletic directors for bringing two unmistakable voices to the microphone. Elk Rapids' Don Glowicki and Traverse City Senior High's Irv Menzel started Wiitala and Sonnemann on their journeys back in 1966.
That was the year Glowicki approached radio station WLDR, which had just gone on the air in July, about broadcasting high school sports.
"We weren't thinking about doing sports," Wiitala said. "We were just trying to keep our heads above water."
After some discussion, though, WLDR took the plunge.
"We said we'll give it a try," Wiitala recalled. "I wasn't even a broadcaster. I was the sales manager."
WLDR started covering Elk Rapids and St. Francis football that fall, and Gladiators basketball that winter. Soon after, the station began broadcasting all St. Francis football games. WTCM was covering Traverse City Senior High football and basketball, so now both schools had an outlet on radio.
It remained that way until about eight years ago when WLDR dropped its game coverage. But WLJN stepped in, picked up football, and Wiitala continued on as the Voice of the Gladiators.
"Who would have thought that 50 years later I'm still in the broadcast booth," Wiitala said. "I never realized how close I would grow to the St. Francis community. It's been a wonderful (association)."
Wiitala, 79, was inducted into the Grand Traverse Area Catholic Schools Hall of Fame this month.
"Don's a class act," St. Francis athletic director Tom Hardy said. "He does things the right way. He's part of our family. When you talk about St. Francis football, one of the first names to come up is Don Wiitila. He's brought St. Francis games into so many homes. We are so fortunate, so lucky for his dedication."
Back in 1966, Sonnemann had just graduated from Michigan State University when he landed a job as a social studies teacher at Traverse City Senior High. He had done his student teaching at the school the previous year and worked the chain gang during the football season – so his indoctrination into Trojans football had already started.
Soon after he was hired, Menzel called him into his office.
"He grabbed me by the knee and said, 'I want you to announce on Friday.'" Sonnemann said. "That was it."
To this day, the 72-year-old is synonymous with Traverse City Central sports.
"It's been a pleasure," the Voice of the Trojans said. "I've enjoyed all 50 years, although it doesn't seem like it's been that many,"
Sonnemann was honored for his work during the Central-West game in September.
"Remarkable," Central athletic director Mark Mattson said in describing Sonnemann's career. "The best part is that John is one of the most gentle, kind human beings that you'll ever meet. To have that legendary voice be part of your program for 50 years is special."
Sonnemann, who retired as the school's athletic director nine years ago, still announces a number of school and community events. On any given day in the fall, he can be seen and heard at Central football, soccer and volleyball games.
He said he has a hard time remembering when he retired because he's still so active doing what he loves.
"Some people would say I flunked retirement," Sonnemann said, laughing.
He, of course, does not see it that way. Neither does Wiitala. Their jobs, they say, energize them.
So when people ask how much longer they'll keep announcing, their answers are similar.
"As long as I feel good – and I do feel good – I want to keep doing it," Wiitala said. "Vin Scully (Los Angeles Dodgers announcer), what is he, 87?"
On fall weekends, Thirlby Field is their home away from home.
"We've seen a lot of great athletes, a lot of great teams, a lot of great games," said Sonnemann, who in 2001 received an Allen W. Bush Award from the MHSAA for his many unsung contributions to high school athletics.
Sonnemann recalled a game in 1970 when the Trojans lost 2-0 to Bay City Central, coached by the legendary Elmer Engel.
"They were the cream of the crop in the state," he said, "and that's where Traverse City wanted to be."
It didn't take long. Traverse City reached the inaugural MHSAA Finals in 1975, and then claimed championships in 1978, 1985 and 1988.
St. Francis was going strong in those days, too, claiming mythical state championships in 1973 and 1974. The Gladiators were able to maintain their success when the MHSAA playoffs began, capturing crowns in 1992, 1999, 2003, 2005, 2008 and 2009. They were MHSAA runner-ups in 1983, 1998 and 2007.
Wiitala recounted the 28-26 loss to Detroit dePorres in 1983 – the school's first trip to the Pontiac Silverdome – when the Eagles scored late to pull out the victory.
"To this day I still remember this kid from Detroit dePorres, with about a minute and a half left, laying out horizontal to catch a pass in the end zone for a TD," he said. "That play has run through my mind hundreds of times over the years. I don't know why. Had he not caught the pass, St. Francis would probably have won the game."
Sonnemann witnessed two of the most dramatic last-second wins in Trojans history – 21-20 over Muskegon Catholic in 1975 and 22-21 over Muskegon in 1985. The Muskegon game was on the road so Sonnemann was there in another role – as the advisor, he had taken the school's pep club to the game. The Big Reds had surged to a 21-14 lead on an interception return for a score in the final minute. It seemed like that would be the play that would decide this battle between the two 5-0 heavyweights.
But on the last play of regulation Central quarterback Chris Hathaway connected on a pass to Jeff Durocher, who then pitched the ball to Doug Lautner, catching the Muskegon defense by surprise. Lautner raced the final 33 yards to the end zone to pull the Trojans to within a point. Coach Jim Ooley opted to go for the win, and Hathaway hit Durocher on the winning two-point conversion.
Trojans fans who were there reveled in the win, except the bus driver.
"The bus driver had gone out to warm up the bus and missed the end of the game," Sonnemann said. "When we got on the kids were hootin' and hollerin' and just having a good time. They were so excited. The bus driver looked at me and said, 'If they're this excited after a loss I would hate to see what they would do after a win.' I had to tell him, 'We won it.' It (the suddenness of the win) felt a lot like that MSU game the other day."
Wiitala has been a fixture at the MHSAA Finals – football and basketball – covering St. Francis, as well as other area schools.
"When St. Francis got beat (in the tournament) we would pick up the next team that was going well," he said. "People in those communities appreciated that."
Wiitala said when he first started broadcasting games there were a number of radio stations doing likewise. That's not the case now.
"Stop and think about it," he said. "When St. Francis was in the North Central Conference (in the 1980s) five schools had radio stations broadcasting games. Now we hardly ever see another station at a game."
Wiitala became the majority owner of WLDR in 1972. He would remain the owner for nearly 30 years. When he sold, the station continued to broadcast St. Francis football games with Wiitala on play-by-play. He’s continued in that role now that WLJN has taken over the broadcasts.
The Mesick graduate has never strayed from the hometown feel of his broadcasts. He still conducts pre-game interviews with the coaches, profiles other school activities at half, and has several players come up to the booth for postgame interviews.
"I know people who get in their cars after the game and then turn the radio on to hear the kids (comment on the game)," he said.
WLJN also offers an internet broadcast, which allows St. Francis fans across the world an opportunity to listen. Wiitala often asks fans to send him e-mails during a game and he's always stunned when he learns the locale of his listeners.
"We've received emails from alumni in Iraq, Iran, Hawaii," he said. "It's unbelievable."
Wiitala has had numerous analysts on the broadcasts over the years. For the last five years, Sonnemann has served in that capacity when there's not a conflict with a Central home game. When there is?
"Don always says, 'John's on assignment," Sonnemann said with a chuckle.
Well, often times, Sonnemann is on assignment. Once fall sports end and winter sports begin, he'll switch to boys and girls basketball, wrestling, hockey and every so often downhill skiing. In the spring, it's on to track and field, girls soccer and graduation, which takes advance work to make sure it's done right.
"One of the things I pride myself on is pronouncing names correctly," he said. "Mine has been mispronounced enough times that I think it's important to get those names right the one time they get to shine up there on stage."
Sonnemann, who always has the best seat in the house, also takes pride in how he presents himself. He wants to make sure that he's always fair and objective.
"I try not to be partial to one team or another, although certainly I bleed black and gold," he said. "I try to call the games in as fair a manner as possible. Some announcers will try to emulate what you hear in the pros, especially the NBA, and I feel that has no place in high school sports. You should treat the visiting team as equally as you treat the home team."
Wiitala has a belief he stands by, too.
"I've never been controversial," he said. "I'm broadcasting sports about kids 15, 16, 17 years old. I'm not going to say, 'Oh, No. 88 is terrible out there.' I don't do it that way. That's not me. I like to treat people the way I would like to be treated."
Like Wiitala, Sonnemann plans to continue keeping fans abreast of who's doing what on the field, the court, the pitch, the ice, the mat, the track and the slopes.
"As long as I still enjoy it, as long as I'm still healthy, I'd like to keep doing this," he said. "I'm not setting any timetable."
For Sonnemann and Wiitala, it's 50 going on 51.
Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) John Sonnemann, left, and Don Wiitala provide the radio broadcast for a Traverse City St. Francis football game. (Middle) Wiitala interviews St. Francis' Luke Popp at Ford Field after the Gladiators' Division 7 championship win in 2009. (Below) Sonnemann announces a variety of Central sports played both indoors and out. (Photos courtesy of Traverse City St. Francis athletic department and Traverse City Central High School.)
After Reaching Historic Heights, Niles Eager to Continue Climb Under Shaw
By
Scott Hassinger
Special for MHSAA.com
September 9, 2025
NILES – Scot Shaw admits he was just looking to have a little fun when he accepted Matt Brawley's offer five years ago to become the new football coach at Niles.
But anyone aware of his past success knew it wouldn't take long for Shaw – a member of the Michigan High School Football Coaches Association's Hall of Fame – to affect change in the culture of the Niles program.
Shaw, a former head coach at Elkhart Memorial, Ind., from 2015-2019, returned to the sidelines after sitting out 2020 during COVID-19.
Prior to Shaw's arrival, Niles hadn't had a winning season since 2014. Following six consecutive sub-.500 finishes, Niles compiled a 5-4 mark in Shaw's first season as several underclassmen played key roles and set the Vikings up for future success.
Not counting the shortened 200 season – when all schools were playoff eligible – Niles secured its first postseason berth since 2003 and went 6-5 in Shaw's second season, losing 24-17 in a Division 4 District Final to Edwardsburg. The Vikings improved to 10-2 in 2023, losing a heartbreaking 21-14 Regional decision to Portland but winning the first of now two straight Wolverine Conference titles.
Their hard work came to further fruition last fall as they finished 12-2 and secured league, District and Regional tiles, the latter by avenging the 2023 loss to Portland 37-34. Niles then doubled up perennial state power Grand Rapids South Christian 62-30 in a Semifinal at Armstrong Field in Three Rivers before falling to Goodrich a week later in the Division 4 championship game at Ford Field, 35-6.
Shaw is 35-13 at Niles with a career win-loss record of 246-120.
"When I got here, I was coming off a one-year retirement. I just wanted to have some fun and run a different offense. My son Kyle is an assistant coach at Mishawaka (Ind.), and they run the flexbone," Shaw said. "Coming in … I don't think the expectations were that high, so as a coaching staff you think about what you can do to improve things. So at least in my past experience, we've always been pretty good and have had high expectations. We changed the culture here at Niles by asking our players to come to practice, do the best they can every day and be more physical than the people we play. So far those three principles have worked out well and put this program where it is now."
Shaw used the 2024 home playoff win over Portland to describe how everything has come full circle.
"In that game we were ahead of Portland, then gave the lead up and we could've given up. But we came back and scored in the last few seconds to win in the Regional Finals,” Shaw said. “Having a belief that you can win despite all odds is a huge thing now and instilled in our kids. They don't doubt themselves or each other any longer.”
Niles outscored opponents 535-160 in 2024, posting six shutouts. The Vikings averaged 38.2 points per game while allowing just 11.4 per contest.
Freshman quarterback Will Turnbull now controls the Vikings' flexbone attack following the graduation of Talen Bennett. So far, Turnbull has met the challenge by completing 10-of-27 passes for 117 yards and one TD with three interceptions. He's also run for a pair of TDs.
"The quarterbacks we've had so far at Niles have been very intelligent, smart and very good at reading opposing defenses. Will is an excellent athlete who throws the ball well and is a little water bug when he runs it. He's been able to pick up our offense pretty quickly," Shaw said.
Niles also graduated 1,000-yard rusher Sam Rucker, but sophomore Brandon Walsh has stepped up at that spot with 63 carries for 303 yards and four TDs. Anderson also handles some of the rushing load, along with Elijah Norris, who had 23 touches for 120 yards during a 16-0 Week 2 win over Stevensville Lakeshore – Niles’ first victory on Lakeshore’s home field.
Junior wideout Max Rucker, along with senior tight end Brenden Olsen, are two other key ingredients on both sides of the ball for Niles.
Olsen (6-foot-7, 180 pounds) is also a standout basketball and baseball player for Niles who recently received a Division I baseball scholarship off from the University of Houston.
"It’s been a wonderful experience playing football with several cool guys and a great coaching staff. They key is just showing up every day ready to work and getting better,” Olsen said. "Our state finals loss just showed that we need to dig deeper and prepare better for teams like that down the road.
“Building good chemistry with the new guys has been easy because we have so many returners. My goals are to be more of a leader and be more involved in plays this season."
Senior all-staters Chase Brawley (6-1, 280) and Brandon Hamilton (5-11, 245) both return on the Vikings' offensive line. Knee injuries to both Hamilton and senior Trenton Scott (6-2, 280) kept them on the sidelines during the Vikings' push through the end of the 2024 regular season and playoffs. Evan Williams (5-10, 200) is another key part of the Vikings' blocking group, and junior kicker Ben Bruckner is another returning offensive weapon.
"Getting to state last year really motivated us to prepare well for this season,” Brawley said. “The experience I gained playing varsity these last three years has been invaluable. Our team motto this season is 'All In,' so we just have to remain focused to attain our goals."
Perhaps no one was more motivated to get back on the field than Hamilton, who was sidelined with that injury after Week 6.
"Last year I learned it takes all 11 guys to win a football game. Coaching from the sidelines really taught me a great deal,” Hamilton said. “I'm playing right guard and outside linebacker. We have four out of our five offensive linemen back, so we are experienced. Defensively we can fly to the ball, and we have some dudes who can really hit. That's exciting.”
Cheney, Jayelin Vawter, RJ Fielder, Bryce Zache, Malachi Burris, Rucker and Bradley Wolverton are among the team's top tacklers so far.
"It takes everyone on the team to make a big difference. The main thing we have to remember is it’s a new year,” Cheney said. “Last year's achievements don't matter, but it prepared us well for any success we have this time around."
Cheney, a senior, anchors the Niles' defense after earning all-state honors as a junior. Freshman Vaughn Ausmus also has seen time at linebacker. Other returning starters on the Vikings' defensive front include Fielder, Burris and Bryce Young.
Niles' defensive secondary will be anchored by Olsen, Rucker and Anderson.
"We have a lot of good kids coming back defensively, and the kids who are stepping up to fill in different spots realize what their responsibilities are and they have become part of our rotation," Shaw said.
Many successful stops
Shaw is a 1975 graduate of Mishawaka, where he played basketball for legendary coach Marvin Wood. Shaw also lettered in football and received the prestigious Phil Askew Mental Health Award his sophomore year at the 1973 Indiana state football finals. He then attended and played football at Butler University, earning all-Pioneer Football Conference honors in 1978 and 1979 and serving as senior captain.
From 1979-1986, Shaw taught social studies and physical education at Concord High School (Ind.) serving as an assistant coach in football, wrestling and baseball. He served as Three Rivers' varsity football coach from 1986-2004, leading that team to the MHSAA Playoffs 15 times and the Division 4 title in 2003. Shaw also served as the Wildcats' head boys track & field coach, leading them to 2000 and 2002 MITCA team championships.
Shaw then served as Grandville's head football coach from 2005-2010, leading the Bulldogs to two Ottawa-Kent Conference Red titles and two playoff appearances. He was an assistant coach at Hope College for three seasons, then served a one-year stint in 2014 as the head coach at Wayne High School in Fort Wayne, Ind., where the Generals went 9-2, won the Summitt Conference and made it to the third round of the state playoffs.
He moved on to coach four seasons at Elkhart Memorial before the school consolidated with Elkhart Central. After the one-year coaching hiatus in 2020, he took over at Niles.
Brawley, who was hired as the school's athletic director just three days before Shaw, remembers football participation nearly doubling after Shaw and his staff took over.
"Basically, Scot had only a month to put together his coaching staff and prepare the kids that first season. I accompanied the coaching staff to a three-day coaches clinic down south at Harding University. Scot is very detailed, and I remember he filled several notebooks with notes on running the Flexbone offense," Brawley recalled.
"Scot relates very well to his players and has a special knack for being able to motivate them with positive words, and he understands that kids have more going on in their life besides football. We couldn't ask for a better situation. Scot does a great job of mentoring his coaches, getting kids into the weight room. It’s truly amazing what Scot and his coaching staff have been able to do here at Niles in such a short time."
Shaw has been successful in building Niles' program in much the same manner that he developed Three Rivers into a perennial conference and state power.
"It's my sincere belief that kids want to be successful, be good and to win,” Shaw said. “It’s not enough to want to do it, but they must be taught how to do so. You are off to a great start if you have that belief that you can win, do the things that are required of you to win and then carry that out with a tremendous work ethic. The next step is to develop that talent, and it’s easier if you have the right attitude. I've been very fortunate to be able to mold attitude, a strong work ethic and a team-first attitude in building this program.”
Shaw's current group of players closely resemble some of the teams he had years ago at Three Rivers. This year’s Niles team features big, strong, physical and athletic athletes with quickness who succeed because of an extraordinary work ethic.
Niles' school enrollment increase pushed the Vikings into Division 3 this fall. They quickly have proved they belong with victories over St. Joseph (28-18) and Lakeshore (16-0). Niles could very well see either one of them again come playoff time.
"Bumping up to D3 is going to be another challenge, but it also means we're going to see some different teams in the playoffs. The community is going to expect the same type of results,” Shaw said. “As a team, we have to be able to carry on that tradition with the same type of attitude and commitment to excellence that we preach every day. You have to do that in each step along the way, and if you're lucky enough to make the playoffs then you have to be able to do whatever you can to earn yourself another Monday.”
Shaw's coaching staff includes Kyle Mikel, Dan Brawley, Dave Landon, Austin Weber, Lonnie Jones, Thane Typer, Zach Fillwock, Joel Brawley, Scott Swanson, Shane Brown and Chase Andres.
"I’m really happy with our coaching staff. They are very dedicated and they work hard during the offseason in the weight room, attending clinics, and they are very knowledgeable at the positions they coach,” Shaw said. “When we got here, we had a hard time getting coaches because of previous results. But now we have a loyalty to the guys who have helped build this while we were going through the growing pains. I had been there before at the Finals, and last year it was fun to gauge the excitement our other coaches felt.”
Honoring a community icon
Niles held its annual community-wide pep rally Sunday, Aug. 17 where all 2025 Vikings fall sports teams were introduced and long-time Niles' No. 1 fan Johnny Morrison was honored for his years of support of the athletic program. Hundreds of people attending the event wore Gold T-shirts with the words "Johnny Morrison Vikings' Legend" across the front.
"Johnny is one of the most outstanding human beings I've ever been around in my life. When you see him, he always is eager to talk about our coaching staff or our athletes. He has the biggest heart in the world," Brawley said.
Morrison, who has Down syndrome, has served as manager on the sidelines for the Vikings' football, basketball and baseball teams since 1986.
Scott Hassinger is a contributing sportswriter for Leader Publications and previously served as the sports editor for the Three Rivers Commercial-News from 1994-2022. He can be reached at [email protected] with story ideas for Berrien, Cass, St. Joseph and Branch counties.
PHOTOS (Top) Niles senior tailback Alex Anderson scores a touchdown during last season's 62-30 Semifinal win over Grand Rapids South Christian at Armstrong Field in Three Rivers. (2) Fifth-year Niles head coach Scot Shaw, third from left, is pictured with seniors Chase Brawley (71), Brandon Hamilton (78), Brenden Olsen (3) and Ward Cheney (5). (3) Members of the Niles cheerleading squad and student body get the crowd pumped up and showing their school spirit at a community-wide pep rally on Aug. 17. (4) The Niles athletic department and sports boosters held the pep rally to introduce the 2025 fall sports teams and honor longtime Niles' No. 1 fan Johnny Morrison. (Action photos by Scott Hassinger. Pep rally photos by Max Harden/Leader Publications.)