Ubly Sends Out Retiring Coach with Program's 1st Finals Win in D8 Rematch
By
Scott DeCamp
Special for MHSAA.com
November 25, 2023
DETROIT – You could not have written a better script for Ubly’s football program and its tight-knit Thumb community Saturday at Ford Field.
The Bearcats captured their first Finals championship, avenged last year’s title-game loss to Ottawa Lake Whiteford, and sent head coach Eric Sweeney into retirement a champion with a 21-6 victory over the Bobcats in the Division 8 title game.
Might Sweeney consider an encore and coach another year?
“No!” Sweeney quickly responded with conviction, prompting laughter among attendees of the press conference and even his own players before adding another “no.”
Sweeney served as Ubly’s head varsity coach for only four seasons, but he compiled a 48-5 overall record. He led the Bearcats to the top of the mountain after the program had made several title pursuits prior to Saturday, including a last year’s which ended with a 26-20 loss to Whiteford and a 2020 Finals run that concluded with a 22-0 defeat to Centreville.
“You know, I’m done. I’ve coached for 23 years at every level there is. No, this makes it easier to walk away,” Sweeney said. “I loved coaching all these years. I got to coach these guys (referring to his players at the press conference) for four years at the varsity level. I coached them in seventh-grade basketball. I know these kids pretty good.
“My kids are all well out of high school, and there’s just other things I want to do in life. I’m just proud I’m leaving the program in the condition that it is.”
It may be impossible to leave it better than Sweeney and the Bearcats did Saturday and throughout their perfect journey in 2023.
Ubly completed this run with a 14-0 record and did it the Bearcat way – with physicality at the point of attack, a clock-grinding, ball-control offense; and a very stingy defense. The Bearcats outscored their opponents this season by a combined 596-134 margin.
“It means a lot. Like, last year, we lost here and we felt terrible for the seniors, the way we went out, basically on a last-second thing,” said Ubly senior Evan Peruski, who also started at quarterback in the Bearcats’ 2022 and 2020 Finals losses.
“It means everything. I mean, a lot of us up here, we’re friends with kids that played 10, 20 years ago. I saw about 30 of them in the crowd, people I knew that played 20, 30 years ago. They’re there supporting us.”
Whiteford, which was seeking its third Division 8 title since 2017, saw a 27-game winning streak end and closed the season with a 13-1 record – a tough conclusion to a tremendous two-year run.
“I’ve been coaching football a long time. I don’t think I’ve ever had an experience of a senior group like these guys that we have,” said Todd Thieken, who finished his second season as Whiteford’s head coach but has been in the game since the late 1980s with various stops in Michigan and Ohio.
“A couple of seniors came up to me after the game and they said, ‘I’m sorry, coach.’ I just said to them, ‘I’m just sorry that I don’t ever get to coach you again,’” Thieken added, getting a bit choked up. “I’m still going to be around and in their lives and making sure that they continue to get through school and be successful young men.”
Well-executing Ubly and Whiteford squads engaged in a game of keep-away, both aiming to possess the football and keep it out of the opponent’s hands.
Ubly won that battle, possessing the ball for nearly a 2-to-1 margin (31:51-16:09). The Bearcats nearly doubled up the Bobcats in total offense as well, 310-165, led by an overwhelming advantage in rushing yardage (281-60).
Senior Seth Maurer led Ubly with 138 yards on 27 carries, highlighted by his 4-yard touchdown run that drew the teams even with 1:31 left in the first half before senior Brett Mueller hammered through the ensuing PAT for a 7-6 edge.
Whiteford had struck first in the contest. Ubly’s game-opening, 16-play, 79-yard drive that consumed 8:01 of the clock was stopped just shy of the goal line after a review determined Peruski’s knee was down inside the 1. Whiteford then marched 99 yards the other way and got into the end zone on a 4-yard scoring pass from freshman Tre Eitniear to senior Hunter DeBarr. The two-point conversion pass failed, but the Bobcats led 6-0 with 8:11 left in the second quarter.
Ubly’s defense settled in after that, allowing only 66 yards the rest of the way.
Meanwhile, Ubly’s offense continued to move the ball. The Bearcats extended their lead to 14-6 on Peruski’s 11-yard TD pass to senior Ryan Learman on 4th-and-goal from the 11. Junior Luke Volmering all but put the game away with his 3-yard scoring run with 6:13 remaining.
“I think our line does a great job. The big fella here (pointing to 6-foot-3, 270-pound senior lineman Mitchell Foote) had a heck of a game today,” Sweeney said. “When you’re running our offense, it’s an offensive line game. I’m an offensive line coach, so you know, it’s kind of my kind of game. I’m not smart enough for all this fancy passing stuff.
“We’ve got to play the game at the line of scrimmage, and I thought defensively our D-line made some big plays as it went on and the secondary did a great job, too. … The game was won at the line of scrimmage.”
Peruski did enough to keep Whiteford’s defense honest. He ran six times for 32 yards and completed 2 of 3 passes for 29 yards. Volmering ran 16 times for 77 yards. Ubly senior Canden Peruski led the defense with 11 tackles.
Whiteford senior Jake Iott was all over the field, registering 18 tackles. Bobcats senior Kolby Masserant made 13 stops, while senior teammate Ryin Ruddy notched 11 tackles. Eitniear was 6-of-11 passing for 78 yards, while Ruddy went 3-of-4 for 27 yards. Iott led his team on the ground with 37 yards on 12 carries.
“I’m grateful for the opportunity. You know, I’ve been starting for four years on varsity,” DeBarr said. “I’m glad the coaches and some of my teammates could make me a better player for those four years. We won a lot of big games and, you know, you lose a couple of big games. It was fun.”
Saturday marked Ubly’s fourth Finals appearance. The Bearcats also had lost to Traverse City St. Francis in the Division 7 Final in 2008.
Sweeney attributed much of Ubly’s success over the past couple of decades to his cousin, former head coach Bill Sweeney. The Bearcats have won 10 Regional titles over the last 20 years.
Eric Sweeney also credited the unwavering support of Ubly’s community and that of the Bearcats’ rival schools along the way. Ubly spent the week practicing indoors at the Laker Legacy Center of rival Elkton-Pigeon-Bay Port.
“It’s not as much for me personally. It’s for our community,” Sweeney said. “The support we get from the Thumb area is unreal. It just means a lot.”
Said Foote: “It just means the world. Best coach I’ve ever had. He’s always pushed us. (They) just had to make him go out with a state championship. It would be a shame to not give him one.”
PHOTOS (Top) Ubly coach Eric Sweeney presents the Division 8 championship trophy to his team Saturday morning at Ford Field. (Middle) The Bearcats’ Seth Maurer (30) follows teammate Canden Peruski’s block into a small gap in the Whiteford defense. (Below) Mitchell Foote (76) brings down the Bobcats’ Ryin Ruddy. (Photos by Hockey Weekly Action Photos.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)