Writer-Turned-Coach Enjoys Debut
November 3, 2016
By Dennis Grall
Special for Second Half
ESCANABA — Sam Eggleston has seen high school football from two drastically different viewpoints. Now, even though he is an unpaid volunteer, he enjoys being on the sideline as a coach.
Eggleston just completed his first season as a high school head coach, with Eben Superior Central winning its final three games to finish 4-5 in 8-player football. The Cougars were among the first teams in the state to join the 8-player format in 2010, their first year of football.
Eggleston was a sportswriter before becoming a coach, giving him different perspectives to watching the same event.
The 1998 Rock Mid Peninsula High School graduate worked at newspapers in Escanaba, Kenai, Alaska; Northville and Novi, and Marquette before becoming a freelance writer and website blog editor in 2008. He started the writing phase of his career in 2000 with the Daily Press in Escanaba, under my direction.
He served as a volunteer assistant football coach in Northville, then moved back to the Upper Peninsula and became a volunteer coach at his alma mater in 2011 when the Wolverines went to 8-player football. He joined Superior Central in 2014 and spent two seasons as a volunteer aide until landing the head job just two weeks before the 2016 preseason began.
“In both careers … you took a shot on me and I ran with it, and the same with coaching; they gave me a shot and I’ve run with it as best I can,” he said.
In addition to his unpaid position at Superior Central, in rural Alger County, Eggleston is responsible for fundraising for the self-funded football program, a major priority for his offseason.
“My coaching is over (for the season) now and the majority of my time will be spent on raising funds so we can get new helmets, get new pads to replace ones that are broke, spending money we don’t have so we’ve got to make that up now,” he said. “We have to win now to have successful fundraisers.”
As a sportswriter, Eggleston would simply switch gears and move on to coverage of the next athletic season, for instance once fall sports moved into winter. He also never had to worry about how coaches managed off-field X’s and O’s once their seasons concluded.
Life was totally different as a reporter. “I had a different approach, different viewpoint, different mindset to a game as a writer,” said Eggleston, who still has the heft of when he was a lineman but now looks like a lumberjack with his bushy beard and build.
“Now I have to worry about every kid and every position,” he said. “Sometimes I don’t even see the end result of the play because I’m watching the line play. I don’t even know how well my running back did until I see where they moved the stick.”
He may also be working on an injured player while the game goes on, trying to make play calls and other decisions at the same time.
As a sportswriter, he would be jotting down notes between plays or perhaps checking the result of a picture he took of the previous snap, totally unaware the coach was monitoring several assignments.
“I look back at the writer I was and as a coach now, and I would hate the type of writer I was,” he said.
Eggleston would analyze why a coach would switch to running a sweep rather than the counter that had been working, all while the coach may be working on an injured player that caused a change in offensive plans.
“As a writer I never had the insight to see everything. I just saw the overall game and kept track of every yard,” he said. “As a coach I can’t even tell if the play went five yards because I have three plays stacked up as the game goes on.”
While he was writing sports in the metro Detroit area, his weekly paper often covered games also being covered by the Detroit Free Press or the Oakland Press, with those stories appearing the next day. Eggleston’s story would appear maybe five days later, after everyone knew what happened.
“I had to come in with a different angle. I tried to be a little more analytical and focus on strategy versus the flourish and try to get the meat of the game rather than get to the flowery parts,” he recalled. “I tried to take a different approach and make my stuff more interesting.”
His style apparently worked as the paper received several journalism awards and subscriptions remained strong.
Writing also provided some interesting backdrops. He had to use small charter planes to see some games in Alaska, or get to Nome to handle features about the Iditarod sled dog race.
He recalls covering a high school hockey game on an outdoor rink in Alaska and said “it was the first time I saw wind shear affect a hockey game.”
Eggleston also covered a football game where a kicker booted the ball off the uprights, then off a fence, and it bounced into the ocean in Homer.
He reported on a murder trial at that paper, where he would work the news desk in the morning, take time off and then handle sports at night. “It was super stressful,” he said.
Now walking the sidelines as a coach, he said “it definitely does feel like I’ve seen both sides of the coin, and I understand both sides of them better.”
He remembers just giving “little more rounded answers and (to) give both sides of the story” in postgame interviews. “A lot of coaches give canned answers. I try to be a little more in-depth and help try to write the story.”
In his early days as a sportswriter, he said “I would see the game unfold and see the pressures and why a coach would make a decision to go for it (on fourth down). I was a bit more critical of the coach and their decision,” he said, adding “I would probably have been a little more biting about it when I wrote the story.”
He admits in those days “I thought I knew everything there was to know about football. I played it,” he said. “I always approached the game like I was the professional and knew everything about the game. Now as a coach there are a host of responsibilities during every game. I am in completely different waters now. The hardest thing is keeping the kids pointed in the right direction as things go wrong.
“You’ve got the entire team and you’ve got to keep moving in a positive direction, keep the focus going forward. Forget the last play and work on the next one and get the kids to buy into that philosophy.”
He also compares his first writing assignment at the Daily Press with his first game this season at Ontonagon. “I did a (men’s baseball) story about the Escanaba Polecats, and you read my first line and said, ‘Did Yoda write this?’ I thought, oh my God, I don’t know what I’m doing.”
The Cougars lost their opener this fall 36-8, and Eggleston said “after being an assistant for four years, I still wasn’t prepared going into that Ontonagon game. We lost, and as I look back, if we played them right now I think we would beat them.
“I had no clue coming into that first game and didn’t have any idea how to get us back on track.”
He eventually figured enough out to finish 4-5 and found plenty of ways to enjoy being a coach.
Eggleston tries to eat lunch with his players every day, and he pays for his own meal.
“I want a family environment there; we all sit at the same table,” he said. “What I get back is relationships I never had before. I feel like I have 21 kids, and I love every minute of it.”
Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.
PHOTOS: (Top) Eben Junction Superior Central football coach Sam Eggleston speaks with some of his players during a game this season. (Middle) Eggleston monitors the action on the field. (Photos by Dennis Grall.)
Champion Coaches - Including Local Legends - Unite to Restore Ravenna Glory
By
Scott DeCamp
Special for MHSAA.com
October 8, 2026
RAVENNA – Whether they want to or not, Ravenna seniors Joel Kantola and Colton Rolison hear about the glory days of Bulldogs football from their fathers.
Kantola’s dad, Brandon, watches old games from the 1994 season when he was a two-way starter on Ravenna’s first MHSAA Finals championship team.
“He can’t remember very well, but he’ll see a play and he’s like, ‘Oh, I remember doing that play!’” Joel Kantola said. “It’s one of the best things to hear something (from that era). He loves it, too.”
Rolison’s dad, Willy, shares memorable stories from back in the day when he was a dynamic running back on the Bulldogs’ 1997 Class C title squad.
“It’s just insane that he still has all these stories that I’ve never heard. He’s still bringing them up, new ones every day,” Colton Rolison said with a smile.
Three decades have passed since the 1990s heyday of Ravenna football, when the Bulldogs won three of their program’s four Finals titles. But in the small town located on the eastern edge of Muskegon County, the band is back together, one might say.
Steve Czerwon was hired in March as Ravenna’s head football coach, coming from a highly successful 13-year tenure at his Muskegon Catholic Central alma mater where he guided the Crusaders to Division 8 championships all of his first four seasons (2013-16).
One of Czerwon’s first orders of business in Ravenna was securing the commitments of legendary coaches Dusty Fairfield and Randy Helsen – architects of the Bulldogs’ championship teams in 1994, 1996, 1997 and 2003 – to bring their wisdom and serve as a link from the storied era to this current one.
They agreed, others from the old guard hopped aboard, and a couple more experienced coaches joined Czerwon’s staff. Now, entering the final third of the 2026 regular season, the Bulldogs appear to have regained a little traction despite coming off three straight losing campaigns.
Ravenna carries a 5-1 overall record and five-game winning streak into this Friday’s West Michigan Conference Rivers home game against Hesperia.
Next week, Ravenna plays at North Muskegon with at least a share of the WMC Rivers title on the line. Should the Bulldogs win this Friday, they’ll take on the Norsemen for the outright league championship.
Since the WMC expanded and split into two divisions in 2022, North Muskegon has not lost a Rivers football game. Meanwhile, Ravenna has not won a conference title since sharing one with two teams in 2001.
In their football history, the Bulldogs have as many Finals titles as they do conference championships (four), illustrating the enduring strength of the West Michigan Conference.
This pack is hungry to etch its own history: Winning a conference title and making a run in the Division 7 playoffs. But, as Helsen laid out, there’s a price to pay.
“Steve addressed the fact (with the players),” Helsen recalled. “‘You wanted these guys to come back and you wanted what they had in the ’80s through the ’90s into the 2000s, and what it’s going to take is every effort you’ve got and even take it up from where you are. If you want to leave a legacy, that’s what you have to do. These guys (have) a legacy.’”
When Helsen says “these guys,” he’s referring to Fairfield and himself, but also other connections from the days of Ravenna football prominence.
In 20 seasons as Ravenna’s head coach covering two stints – the second ending in 2010 – Fairfield sported a 164-55 record. He’s a Michigan High School Football Coaches Association Hall of Famer.
Helsen served as Ravenna’s defensive coordinator for all of those seasons, and then some. He and Fairfield are both Ravenna Athletic Hall of Famers, their plaques side-by-side on the wall of the high school’s athletic wing.
Fairfield and Helsen are both retired and they’re volunteer assistants on Czerwon’s staff. They are not at every practice, but they fill critical roles: The former works with the secondary and quarterbacks, plus he’s on the headset in the press box on game days, while the latter coaches defensive linemen.
“They have so much knowledge, and I think it really does connect the past to the current,” said Czerwon, who did his student teaching at Ravenna in the early 2000s and was a member of the Bulldogs coaching staff during their most recent state title season in 2003. “A lot of kids here, they heard from their uncles and their fathers about some really good teams that Ravenna had in the ’90s and early 2000s, and those guys are the actual link.
“I talk to Dusty daily, and he just reinforces the importance of relationships you have with the kids,” Czerwon added. “He’s second to none at that, and it reinforces to me the importance of that.”
Geoff Nelson, who was a starting lineman on Ravenna’s 1994 team, coaches the offensive line. Neil Sladick, who helped the Bulldogs win Finals titles in 1996 and 1997, works with linebackers. Mark Jacobs, who starred on Ravenna’s first Finals group in 1988, helps coach defensive backs.
Canaan Groff is Ravenna’s defensive coordinator, and Nate Smith specializes in offense. Both bring experience to the table, including as head coaches. Czerwon, Groff, Sladick, and Smith all work in Ravenna school buildings, which is an advantage for coaches.
“I think that we’re bringing back a lot of accountability. I think we don’t settle,” Nelson said about Ravenna’s coaching staff. “This has been a great group. We had to break a lot of bad habits, but they’re starting to form new habits and starting to go in the right direction.”
Ravenna got a reality check to start the season in a 33-7 loss to Division 8 top-ranked Beal City, a perennial small-school power. Czerwon admitted he may have asked too much of his players right away in terms of new schemes and such.
Since then, the Bulldogs have exhibited gradual improvement, including winning a couple of one-point games, and now they’re starting to establish an identity of physical football. That was at its peak in last week’s 28-0 win at Mason County Central, which by the way is coached by Ravenna alumnus David Smith, a former Bulldogs head coach who was a member of Class C championship teams in 1994 and 1996.
Things are moving in the right direction for Ravenna.
“There hasn’t really been a lot of drama or anything like that. We love each other. That wins games,” said Rolison, a linebacker who suffered a fractured collarbone in Week 3. Chances of a return this season are up in the air, he said.
“(The coaches have all) worked together before and nobody motivates like Dusty Fairfield – there’s not a single person out there who does,” Rolison added. “Coach Randy Helsen, he knows his stuff. He knows more than I probably ever will about football.”
According to Helsen, getting to know young people at the ground level is Fairfield’s specialty: Types of music they like, their hunting spots, etc.
In terms of accountability, everybody is responsible for that.
“We get after them if they’re not getting it done,” Helsen said. “Kids that were not getting after it five, six weeks ago and kind of rolling their eyes at me when I’m coaching them on scout defense, they’re now in the starting lineup. I said, ‘You’re getting coached by a guy that coached defense here for 27 years. I’m giving you the same coaching that our all-staters and all-conference players got.’”
Fairfield’s goal in returning was to help lay building blocks for current and future success. He believes the overall health of football in Ravenna is strong considering participation numbers from high school to youth levels, especially at a time when similarly small communities across the state are canceling varsity seasons or not fielding enough players to form junior varsity squads.
“It’s been a good experience, and it’s made me realize, you know, what we did in the past really meant something, and it made me realize how hard we worked because I’m totally invested in the team right now. It is fun with the camaraderie with not just the boys but also the coaches,” Fairfield said.
“You know, it’s my last hurrah where I get to experience what I did for a living for over 30 years. I get to experience it one more time before I, you know, go off into the sunset,” he added with a chuckle.
For families such as the Kantolas and Rolisons, things are coming full circle – and they could not be more excited. Brandon Kantola is enjoying his son’s senior season while also reminiscing about the good ol’ days.
“I think he was invested back then,” said Joel Kantola, Ravenna’s starting center, “but he’s more excited for us than I think he was back then.”
Scott DeCamp has worked more than 25 years in sports media, including 21 at MLive Media Group as a reporter and editor. He is founder and owner of DeCamp Creative Solutions. Email him at [email protected] with story ideas for Lake, Mason, Mecosta, Muskegon, Newaygo, Oceana, and Oceola counties.
PHOTOS (Top) Ravenna head coach Steve Czerwon addresses the team following a 28-14 victory over Shelby on Sept. 25. (2) Ravenna assistant coaches Randy Helsen, left, and Dusty Fairfield are pictured in the Bulldogs' locker room in August. (3) Joel Kantola, left, is a senior center for the Ravenna football team, and Colton Rolison is a senior linebacker. (4) Fairfield, left, and Czerwon look at an iPad during halftime of a 28-0 victory over Mason County Central on Friday. (Photos by Scott DeCamp.)