Zeeland West Puts 'T' in 3rd MHSAA Title
November 30, 2013
By Bill Khan
Special to Second Half
DETROIT — Danny Bauder would rather trade touches for trophies.
In most other offenses, a player of Bauder's ability would be a featured running back. What team wouldn't want to keep feeding the rock to a kid who ran for 1,796 yards and 28 touchdowns this season?
Bauder did all of that damage, despite the fact he shares the load in the shell game that is Zeeland West's run-oriented Wing-T offense.
He once again had maximum impact on minimal carries, running eight times for 144 yards and a touchdown in West's 34-27 victory over DeWitt in the MHSAA Division 3 championship game Saturday at Ford Field.
Two teammates had more carries than Bauder, as the Dux rolled up 441 rushing yards on 66 carries. Cole Hession had 26 carries for 122 yards, quarterback Casey Brinks had 11 carries for 66 yards and Grant Postma had six carries for 71 yards and two touchdowns.
They all shared in the same accomplishment with their teammates — West's third MHSAA title in the nine-year history of the school. The Dux (13-1) were Division 4 champions in 2006 and 2011.
"I love (our offense), because everyone has a chance to get the ball," said Bauder, who got things rolling with an 80-yard touchdown run on the second play from scrimmage. "We have three backs. We rotate them like every other drive. It's a good team offense. It's a team. I don't mind, just as long as we win."
Led by its ground attack, West appeared to be on the verge of running away with this one, building a 28-7 halftime lead.
The Panthers wouldn't allow the Dux to coast to the championship that easily, however.
A 56-yard touchdown run by Chris Ruby and a 29-yard scoring strike from Jake Johnson to Josh Borta in a 72-second span got DeWitt within 28-20 with 6:50 left in the third quarter.
West responded with a 25-yard touchdown run by Brinks with 2:57 to go in the third, but an offense that averaged 48.9 points per game coming into the contest wouldn't score again. Junior defensive back Ben Zamiara led DeWitt's defensive charge with a game-high 20 tackles, 11 more than anyone else on either team. The Panthers held West to 1-for-4 on fourth-down conversions.
"I'm pretty sore right now," Hession said. "This is one of the games I've come out of the most sore. I can feel it right now, and my adrenaline is still rushing. Props to them, because they came out and they had three or four series where they stopped us on fourth down. Not many teams can do that. They're just good."
DeWitt closed the deficit to seven points when Johnson rolled left and hit a wide-open Borta for a 75-yard touchdown with 4:25 left in the game.
The Panthers' offense would watch the rest of the game on the sidelines. The Dux milked some clock by getting two first downs before dropping back to punt from its own 48 for the only time in the game. Postma barely got off the punt, but was knocked to the ground when a DeWitt defender caught him on the leg while going for a block. West retained the ball, running out the remaining 32 seconds by taking a knee one time.
"Our punter was already hurt," West coach John Shillito said. "He was on one leg. So, it was a great effort by Grant to get the ball off and it was a break for us. We knew the game was over. You knew that all you had to do was take a knee."
DeWitt coach Rob Zimmerman said going for the block was a risk the Panthers had to take, given the time on the clock and the potential field position.
"If they punt and pin us down at the 10, that's a long way to go," Zimmerman said. "We went for it. Obviously, it didn't turn out in our favor. You have to take chances when you're in that situation."
DeWitt tried in vain to play catch-up all night after falling behind 8-0 when Bauder took the ball around the left side of the Dux line and broke into the clear for an 80-yard touchdown just 45 seconds into the game. West, which attempted (and missed) only one extra-point kick all year, got two points on a pass from Brinks to Zach Poppema.
West scored on four of its five possessions in the first half, failing only on its second series when a fourth-and-five run from the DeWitt 13 came up a yard short.
The Dux shook off that temporary setback and scored on a 7-yard pass from Brinks to Hession on the first play of the second quarter. Hession ran for the 2-point conversion to make it 16-0.
Following a fumble at the West 49, the Dux took a 22-0 lead on an 18-yard run up the middle by Postma with 6:45 left in the first half. Brinks' conversion run failed.
DeWitt (13-1) finally put a drive together and got back in the game on a 4-yard touchdown pass from Johnson to Justice Shankel with 3:15 left in the first half. Cameron West's extra point made it a 22-7 game.
The Dux didn't get away from their ground game with time winding down in the first half, throwing only one pass on a seven-play, 80-yard drive that yielded a 12-yard touchdown run by Postma with 1:04 to go in the half. Postma's 2-point run failed, resulting in a 28-7 halftime lead for West.
"We dug ourselves too deep a hole," Zimmerman said. "I felt if we got one more possession, we had a shot."
Johnson, a junior, was 15 for 24 passing for 289 yards, three touchdowns and two interceptions for DeWitt. Brinks was 3 for 5 for 35 yards and a touchdown for West.
Borta grabbed five passes for 183 yards and two touchdowns.
PHOTOS: (Top) Zeeland West running back Danny Bauder scampers ahead during Saturday's Division 3 Final. (Middle) DeWitt quarterback Jake Johnson tries to pull away from a Dux defender's grasp. (Photos by Hockey Weekly Action Photos).
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)