Cancer Free, Haske Pulls Double Duty
March 3, 2016
By Dennis Chase
Special for Second Half
TRAVERSE CITY – Keith Haske calls coaching basketball “therapeutic.”
It’s a term that now holds more meaning for the 58-year-old Traverse City St. Francis basketball coach, who is recovering from a stage four throat cancer diagnosis two years ago.
“When you’re coaching you just kind of lose yourself,” he said. “You don’t think about how you’re feeling or what you went through.”
Coaching has been a major part of Haske’s life for 32 years – 13 at St. Johns, 13 at Charlevoix and six at St. Francis. Even when he felt weak and tired last season, Haske continued as the boys coach, using an amplified headset at practice to lessen the strain on his throat.
His health, he said, is continually improving. He’s cancer free. His energy and strength are returning – so much so that he added to his workload this season by taking on the girls varsity coaching duties, too.
“When you go through this stuff you almost have a renewed energy,” he said. “Your body fights so hard to beat the cancer, and you go through so much suffering, that when you come out the other side things really don’t faze you as much.”
This is a time of the year that will test Haske’s stamina because his schedule is busier than ever. He coached three doubleheaders last week. With the girls reaching Friday’s MHSAA Class C District Final, he’ll coach five games in five days this week. It could be a repeat next week if the boys and girls advance along the tournament trail.
“I can’t tell you how much fun that would be,” Haske said.
Another tough District matchup awaits, though. The girls team (21-1) played Elk Rapids (15-6) on Wednesday and will next face host Glen Lake (20-2). The boys (12-7) will face Johannesburg-Lewiston (16-2) – the team that knocked the Gladiators out last season– in their District opener Monday.
It’s a challenging schedule. But Haske, who’s taken four teams to the MHSAA Finals, is accustomed to challenges. None bigger than his battle with cancer.
The diagnosis came the day after Easter in 2014. Haske, who kept physically fit, couldn’t believe what the doctor was telling him.
“I said, ‘There’s no way,’” he recalled. “I never smoked, never chewed tobacco, things you would attribute (to throat cancer).”
He wasn’t the only one stunned.
“Most of the team started breaking down crying,” senior Dylan Sheehy-Guiseppi remembered when Haske broke the news. “We were so shocked. We couldn’t understand how it happened to him.”
Neither could Haske’s close friends.
“Your first take is that it’s pretty devastating because you don’t know (what to expect),” Adam Wood, who played for and coached under Haske at Charlevoix, said. “Cancer can run the gamut as far as severity. The one thing I did know is that he would fight it as hard as he could.”
Haske took his fight to the MD Anderson Cancer Center in Houston. He, and his wife Barb, spent most of the summer there as Haske underwent radiation and chemotherapy treatment.
It was on a return trip to Houston a few months later – he still goes back every four months for scans – when he learned he was cancer free.
“When I left (in July) they were still worried about one of the lymph nodes, whether they got it or not,” Haske said. “Sometimes it gets inflamed from the radiation, and they can’t tell.”
Turns out, it was inflammation. No cancer was detected.
On the way home, Haske received a call from principal Eric Chittle, who then revealed the good news at a school assembly.
“The whole student body went crazy,” Haske said. “It was cool.”
For Haske, the dean of students at the high school, it was a big hurdle to clear. But there was a side effect – Haske’s throat was still inflamed, and he struggled to eat.
“When I came back I went six months without eating a single morsel of food,” he said. “I lived on Ensure and ice cream.”
He ended up losing 53 pounds – and at one point inquired about a feeding tube.
“He (doctor) said, ‘You don’t need it. You’ve been through the worst. You’ll be all right,’” Haske recalled. “He was right. A couple weeks later it started to turn around.”
After the boys basketball season concluded last March, and as Haske’s health improved, the girls basketball job opened up. Haske had coached girls basketball at Charlevoix for three seasons, leading the Rayders to a 27-1 record and a Finals appearance in 2004. He stepped down when the girls season was switched from fall to winter.
St. Francis athletic director Tom Hardy thought about the possibilities and approached Haske, a member of the Basketball Coaches Association of Michigan Hall of Fame, about adding a second coaching job. After consulting with Barb, who he said has been “unbelievable” in his recovery process, Haske accepted.
Wood, who is now the boys basketball coach and athletic director at Lake Michigan Conference rival Harbor Springs, was among the first to call his former coach.
“He asked, ‘Adam, am I crazy?’” Wood said laughing. “My response was ‘Yes.’ He said, ‘I’ve been getting a lot of that lately.’
“For him to take that on was beyond impressive. It was all about the kids.”
What about physically?
“When I saw him this year I told him he looked great,” Wood said. “He said he felt great. The difference between this year and last is quite dramatic.”
Haske – who is mentoring two young coaches in the system, Tyler Sanborn and Stephanie DeNoyelles – said the casual fan might not even realize what he’s been through.
“If you were looking at me across the gym you wouldn’t have any idea,” Haske said. “If you get closer, I still have some swelling in my jaw, and I talk a little funny sometimes.”
But he’s enjoying every minute.
“The kids here are great, and that makes it so much easier,” he said. “You just don’t have many problems.”
The players are thankful to see their coach returning to his old self.
“He’s not only a basketball coach, he’s a mentor,” Sheehy-Guiseppi said. “He wants to make sure you’re taking care of stuff outside the game of basketball first. He really cares about you as a person, and he looks forward to helping you grow as a person.”
St. Francis officials adjusted Haske’s work schedule during the winter to accommodate his coaching, and Hardy had to work out arrangements with league members to schedule more varsity doubleheaders.
“All the schools were great about it,” Hardy said. “We have not had an issue with Keith having to be at two spots at the same time.”
Now comes the challenge of March Madness. And for the girls, that means a showdown with Glen Lake.
“They’re a lot like us,” Haske said, when asked about the Lakers. “They don’t have any one person you can key on. They have five or six girls that all share the ball and are dangerous. They’re tough in the paint and they can shoot. They’re very balanced, very sound.”
So are the Gladiators, who have won 19 in a row. Senior Annie Lyman is the leader, averaging 14 points, eight rebounds, five steals and five assists per game.
“She does it all,” Haske said. “She’s a tough, aggressive player.”
Juliana Phillips, a 6-foot-4 junior who has committed to play volleyball at St. Louis University, and 6-foot senior Lauren McDonnell also average in double figures.
Haske likes the growth he’s seen in his team.
“I think we’ve made great strides in understanding the system and what we’re trying to do,” he said. “We have some pretty talented kids. We have some size, some quickness, some kids who can shoot it. It’s a well-rounded team.”
The boys, meanwhile, are trying to find some consistency. Haske thought the Gladiators were turning the corner when Gabe Callery hit a mid-court shot at the buzzer to stun previously unbeaten East Jordan earlier this year. But St. Francis dropped three consecutive road games in February.
“A lot of it is shooting,” Haske said. “There are nights we just don’t shoot it well. When we do shoot it well, we’re a really good team.”
How good will be determined in March.
Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Traverse City St. Francis coach Keith Haske huddles with his boys basketball team during a game against Grayling. (Middle) St. Francis' girls team, here against Kalkaska, will play for a District title Friday. (Below) Haske speaks with a few of his players during a District game against Grand Traverse Academy. (Photos by Julie English.)
'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide
By
Jason Juno
Special for MHSAA.com
July 15, 2025
WATERSMEET — George Peterson IV talks to a lot of people through his job as a police officer in the Green Bay, Wis., area. When some of those folks are headed up north for the weekend, he tells them he’s from the Upper Peninsula.
Many are expecting to hear about one of the bigger towns located a couple of hours drive from Green Bay, like Iron Mountain or Escanaba. But they usually know his hometown, too.
“There’s more people than I would have thought know exactly – ‘Oh Watersmeet, the Nimrods,’” Peterson said.
Some surely know the tiny town because it’s not light years away from Green Bay – only about three hours. But Watersmeet’s dot on the map got a little bigger when Peterson was in school two decades ago, thanks to a run of media exposure that all started with an ESPN commercial that wondered: Without sports, who would cheer for the Nimrods?
Peterson and his teammates can look back on a high school sports experience unlike pretty much anyone else’s, which included the popular ESPN commercial, an appearance on “The Tonight Show” with Jay Leno, and an eight-part miniseries and media exposure from print and television outlets throughout the country. All because of their quirky nickname that has come to be an insult but was chosen because the biblical figure Nimrod was a mighty hunter, and hunting is a big deal in the U.P.
That era also coincided with the best basketball Watersmeet has ever seen. The 2004-05 team, with Peterson was a junior, won its only MHSAA Regional championship and only U.P. small-school team of the year award.
“Great memories from that year,” Peterson said.
The first moments he mentions from his time in high school sports as a aren’t of going to Hollywood – although that certainly came up later – or of being on ESPN. He instead recalled the camaraderie with his teammates, the bus rides, and proving people wrong even in elementary school that Watersmeet could be good.
“The Watersmeet Nimrods weren't supposed to be good,” he said. “We weren’t supposed to win elementary tournaments; we were supposed to fall apart.”
They definitely didn’t do that, as one of the smallest high schools in the state enjoyed instead an unforgettable three-year run.
The cameras first showed up when Peterson was a sophomore. ESPN staff came to get footage early that season, during a December 2003 game against rival Bessemer. The cameras didn’t faze the Nimrods, who upset the rival Speedboys that night; Peterson remembers Bessemer putting 100 on them later that season.
No one told the Nimrods when the commercials were going to air. Then one came on one night when Peterson was watching ESPN.
“That was really cool, just little surprises you weren’t expecting,” Peterson said.
Watersmeet was featured in major newspapers, “CBS Sunday Morning” came to town, and Nimrods merchandise flew off the shelves.
They were even on “The Tonight Show.”
“I would say Jay Leno was probably the coolest experience,” Peterson said. “A small-town kid from Watersmeet, all of us that went, getting treated like we were important, something that a lot of people don’t get to experience. They flew us out, we had limos, we had a hotel right down the road – I think it was a Hilton.”
After the national attention died down during their very successful 2004-05 year – which included the run to the Class D Quarterfinals – the cameras were back for Peterson’s senior year. This time it was the Sundance Channel for an eight-part miniseries about life in his team’s small town.
Those cameras were around that entire season. But if something came up along the way – and it did – the team could just ask the filmmakers to go away while they hashed it out privately. Peterson said they didn’t pressure him to do anything, and the staff members were great to he and his teammates, while doing what they could to make them feel comfortable.
The buzz for the miniseries wasn’t quite the same as for the commercials. But Peterson enjoyed going to a screening ahead of its debut in Madison, Wis. And he can look back on scenes with his late grandfather.
“Now I can show my kids when they get older,” he said.
The basketball part of Peterson’s high school days was a pretty big deal as well.
Growing up, Peterson’s dad George Peterson III took him to the Regionals in Marquette each year. Rooting for area teams like Ewen-Trout Creek kept the fire going.
“I’d go back home, I’d shoot hoops and play ball,” Peterson IV said.
As he and his teammates entered in high school, the Nimrods finished well under .500 his freshman year. The next year, they flipped their regular-season record to 14-6, which included the early season upset of rival Bessemer with ESPN’s cameras recording commercial material.
“And then we were kind of like, ‘OK, we got something here,’” Peterson said.
They went to Michigan Tech’s basketball camp the following summer and won pretty much every game, including against the U.P.’s big schools like Marquette and Iron Mountain.
The Nimrods also won constantly early in the 2004-05 season – until Baraga gave them another piece of humble pie. But that proved to be a quick bump in the road. They won their District tournament at home and then both Regional games by double figures.
Watersmeet then lost a heartbreaker in overtime in the Quarterfinal against Posen, but it didn’t diminish what they had accomplished.
For Peterson, he got to do it with his dad coaching, his brother Jordan playing with him and the whole community cheering for them. He still remembers the bus ride home and the reception they got going through Bruce Crossing, part of the E-TC school district.
“We got to experience something we never got to experience before,” Peterson said. “That was probably one of, if not my favorite, moments from my junior year.”
He learned a lot of lessons from that time in his life — just from playing sports but also from playing for his dad and with the kind of spotlight most small-school athletes don’t see.
“Being an athlete and working in law enforcement, a lot of the lessons learned go hand-in-hand with my profession, because you have to be teachable, you have to be coachable and you have to take the losses,” Peterson said. “Obviously in sports, every time you step foot on the court, we didn’t win. There’s some things in life that you don’t get what you want, but you just learn you gotta work harder for it and strive to be better. That helps me in my profession.”
His dad, who recently retired from coaching boys basketball after walking the sideline for more than three decades, taught his son many things like humility, how to be respectful, patience, and how to respond when things don’t work out.
“That doesn’t mean the door’s closed; you just gotta find a whole different way to get what you want,” Peterson IV said. “I remind myself of that every day when I’m at work.”
As for being in the spotlight, he took valuable lessons from that as well.
“It’s helped me learn to take a step back and not get too excited about certain things,” he said. “Like when I’m around a crowd or when I have stuff going on, like board meetings, or we just have a crowd where people could be mad or people could be in support. It’s helped me to learn to take a step back and mentally just prepare, take that deep breath and everything seems to run smooth.”
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PHOTOS (Top) At left, George Peterson IV (12) puts up a jumper playing for Watersmeet in 2004. At right, Peterson holds his son George V while pictured with wife Elise and daughter Braelynn. (Middle) This Ironwood Daily Globe photo from 2007 shows Peterson talking with “Nimrod Nation” director Brett Morgan. (Past photos by Jason Juno; current photos courtesy of the Peterson family.)