McCullen Reaches Milestone: 300 wins
March 7, 2012
Bill McCullen truly earned his 300th coaching victory — the program’s first-ever tournament win as a Class A school — in the first round of MHSAA District action by defeating No. 4-ranked St. Johns on Feb. 27.
After the Redwings hit two free throws, McCullen called a timeout with 9.9 seconds left, down one, and the length of the floor to go. He drew up a play that was introduced to his team only the day before — senior Kalya Hanses to inbound the ball to senior Erica Goodenough, who was to get the ball to sophomore Lexi Banaszak at the division line. Banaszak was instructed to get the ball to left-handed freshmen Claudia Reid on the left wing, giving her a 2-on-1 break with junior Kaylee Schmit.
McCullen finished drawing up the play in the team huddle by saying, “We are going to score, and this place is going to go crazy!”
The play worked as it was drawn up. Reid received the ball and saw an opening to the basket, hitting the layup with 3.3 seconds left. McCullen was exactly right; the score went in, DeWitt won 36-35, and the home crowd did go crazy.
McCullen just completed his 16th season coaching the Panthers, taking the helm of a girls basketball program in 1996 that had struggled with a 28-37 record (14-22 in league play) over its three previous seasons.
The 300-win milestone is an achievement in itself — but more amazing with a closer look.
Under McCullen’s leadership, the program has posted a 150-20 league record (.882 winning percentage) while winning 13 league championships (including seven straight through this season), seven District championships, three Regional championships, and three MHSAA Semifinals appearances.
In a sport with a 20-game regular season, he has averaged 18.75 wins per (to just 4.25 losses). McCullen reached his 100th win in just five seasons, averaging an incredible 20 wins over that span. DeWitt has posted six 20-win seasons in the program’s history; McCullen is responsible for five of them.
In the history of MHSAA girls basketball, McCullen is the 44th coach to reach the 300-win plateau and only the sixth from the Lansing area. His win total and .815 winning percentage places him eighth and second, respectively, among active coaches.
Expectations are just as high in the classroom. McCullen’s squads have averaged a team grade-point average of 3.59 (with a 3.84 team GPA this season), earning top honors in Class B twice during the 2000 and 2010-2011 seasons. Nine players have earned academic all-state honors.
Above all the wins, McCullen is an exemplary role model for coaches, players, and parents. His behavior on the sidelines and how he talks to officials and players exemplifies what is expected of coaches. He has taken teaching and coaching beyond the classroom and hardwood and has created a “basketball family” within his program, building an uncanny rapport with what he calls “my girls.”
McCullen would likely recognize his wife (Denise) and two sons (Carter and Jerod) for their support and countless sacrifices, and he would also quickly shift credit for his success to the many assistant coaches throughout his tenure. His mentor, Jim Lutzke (who coached at DeWitt for six seasons before succumbing to cancer in 1999), had a lasting and profound impact on McCullen; Luztke undoubtedly would be proud.
Click to see the MHSAA record book listing for girls basketball coaches, and e-mail updates to [email protected].
McCullen, by the numbers
(League record in parentheses)
1996: 14-7 (7-5)
1997: 22-3 (10-2)
1998: 17-4 (11-1)
1999: 25-1 (12-0)
2000: 22-5 (11-1)
2001: 20-3 (10-0)
2002: 19-5 (10-0)
2003: 17-7 (7-3)
2004: 13-8 (7-3)
2005: 18-3 (9-1)
2006: 19-3 (10-0)
2007-08: 16-5 (8-2)
2008-09: 25-2 (10-0)
2009-10: 17-4 (9-1)
2010-11: 19-3 (10-0)
2011-12: 17-5 (9-1)
Totals 300-68 (150-20)
In 'Turn & Burn,' Kent III Gives Voice Again to Father's Life Lessons, Coaching Wisdom
By
Geoff Kimmerly
MHSAA.com senior editor
August 29, 2025
As his son, his player and during their time coaching together, Warren Kent III was front row for the words of wisdom often shared by his father Warren Kent Jr., who coached a multitude of sports at seven schools over more than three decades.
But as the years have rolled on after his father’s death in 2017, Kent III began to realize something most disheartening – he’d forgotten the sound of his dad’s voice.
In an attempt to regain that memory, Kent III has given us all an opportunity to listen.
His book – “Turn & Burn” – is the story of a son growing to love baseball under the tutelage of his father, a teacher and coach of the local varsity. The seeds for that love of the game are planted during the summer of 1984 – coinciding with the Detroit Tigers’ most recent World Series championship season.
Technically, the story is fiction. But it’s set in Fulton Township, which lies just west of US-127 between St. Johns and Ithaca, where Kent Jr. was indeed a coach and Kent III grew up and attended Fulton High School. And all of the information on the Tigers’ historic run that season – including game-by-game synopses of all 162 plus eight in the playoffs – is true as well and easily will connect with fans who, like Kent III, grew up during that unforgettable summer.
“That was my thing. I wanted people to get the feelings I had with the ’84 Tigers and sharing that with my dad as I was growing up,” he said. “My outlet is writing, so this is really a catharsis, just to get this out there, to let other people know the love of the Tigers but more the love of my father and things we went through together.”
Kent III was five months old when the Tigers won their 1968 World Series championship, but 16 in 1984. He said his book is about 70 percent factual, but even the imagined is rooted in reality.
The main character in “Turn & Burn” – EJ – is 12 years old because that seemed a more reasonable age to fall in love with the sport, and by 16 Kent III was well into his baseball fandom. The father in the book is a teacher and coach. Kent Jr. was a special education teacher for more than four decades and his son’s baseball coach at Fulton High School but just for freshman year before moving into the stands for the remainder of Kent III’s four-year varsity career.
Kent III began coaching baseball himself when he was 18 and served as North Muskegon’s varsity coach for 15 years, including 11 with Kent Jr. as his assistant. At one point in “Turn & Burn” players write EJ’s dad’s initials on their hands because he had been hospitalized after a heart attack; North Muskegon players did the same when Kent Jr. had a heart attack prior to a Pre-District game in 2005.
“Some of it’s been changed. Some of it’s been realistic,” Kent III said. “(But the dad) is definitely my dad’s voice.
“I put him in charge of the outfielders at North Muskegon, and that was his one motto – ‘Turn and burn.’ The kids could probably tell you that over and over, (that’s) the one thing Coach Kent would always say.”
A source of many of the fatherly pearls of wisdom found in “Turn & Burn” came from a journal-style “father’s legacy” book Kent III had purchased for his dad years before and asked him to fill out. Kent Jr. passed those on not only to his children but during a coaching run that took him to Hudsonville, Ashley, Fulton, Vestaburg, Blanchard Montabella and Greenville, where notably he led the football program to its first playoff appearance in 2000.
Writing has long been a love for Kent III, who taught English and journalism for 32 years – and served as a yearbook advisor for three decades – while at Battle Creek Central and then the final 27 years at Muskegon Mona Shores. Prior to becoming a teacher, Kent III was “Journalist of the Year” at Ferris State while sports editor of the student newspaper and then moved on to study and serve as sports editor of the paper at Michigan State.
He has written for the Big Rapids Pioneer, Lansing State Journal and Battle Creek Enquirer, among others over the years, and after retiring from teaching at Mona Shores this spring took a position with Walsworth Yearbooks helping schools all over the state with their yearbook programs.
Kent III also is in his 34th year as an MHSAA registered official. He wrote a piece once for Referee Magazine about his experience officiating the 2011 Class D Girls Basketball Final at Breslin Center, home of his beloved Spartans. He’s more recently officiated Basketball Semifinals at Breslin during the 2023 and 2024 seasons and has returned to the baseball diamond as an umpire as well after umping baseball and softball earlier in his career.
Writing a book came to Kent III during the COVID-19 pandemic, as he like many searched for something to occupy spare time. “Turn & Burn” is available exclusively via Amazon; click for details.
The venture was never about making money, but he’s sold 152 books – well above his goal of 100. And while Kent III still has not come across any recordings or voicemails of his father’s voice, “Turn & Burn” has given him a chance to hear Kent Jr.’s words once again.
“The sound, no. But the things and the ways he would say them, yes,” Kent III said. “Everybody else says they can picture his voice. I think it’s because, I’m assuming being his son, my voice probably sounds familiar to his to other people, but I can hear the things he’s saying. And in that book, the way he’s saying them.”
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PHOTOS (Top) At left, Warren Kent III sits in the front row of a team photo as manager for dad Warren Kent Jr.'s 1979 Fulton baseball team; Kent Jr. is sitting far left of second row from bottom. At right, Kent III today. (Middle) "Turn & Burn" is Kent III's first published book. (Below) The Kents anchor a photo with North Muskegon players and their District championship trophy in 2009. (Photos provided by Warren Kent III.)