Step by Step, EGR's Brown Climbs to Miss Basketball Award, College Future

By Steve Vedder
Special for MHSAA.com

March 16, 2023

EAST GRAND RAPIDS – Macy Brown remembers spending her Saturday mornings with her older sisters scrambling around gymnasiums when she was no older than a first grader.

The long and winding journey from those early days to a sterling career at East Grand Rapids is one chronicled by overcoming the gangly body of a middle schooler, surrendering interest in two other sports in favor of basketball, countless hours of AAU, critical advice from two older sisters, a misfortunate accident to a teammate as a junior that necessitated a position switch and eventually to sorting through scholarship offers from a handful of elite college programs.

It's a path that concluded this week with the Pioneers’ point guard not only becoming one of just 1.3 percent of high school players to accept a Division I scholarship, but also being named winner of the prestigious Miss Basketball Award as the state's top senior player.

It's a long way from those weekend mornings to becoming the school's all-time leading scorer, a four-year starter, all-stater and Miss Basketball winner – and a story that Brown says exceeds anything she could have imagined.

"It's been amazing, magical at times," Brown said. "You don't realize how you've spent your time until it's over. There were a lot of sacrifices, but you also gain so much with the relationships you've had through basketball."

The journey started at the East Hills center in Grand Rapids with older sisters Oliva and Jillian, both of whom are currently playing Division I college basketball, and their mother Noelle, who ran an AAU program. It was the first time Macy Brown recalls taking an interest in the sport and began taking stock of what it would take to play basketball at the high school or possibly even college level.

By the time Brown entered middle school, she was all of 5-foot-9 with skills that while encouraging, were far from a guarantee that a long basketball bloodline would be extended by one more daughter. In fact, it was the first time Brown was spotted by EGR coach Troy Hammond, who recalls her as anything but the player who would become the program’s all-time leading scorer with 1,537 points while starting all 86 of the team's games over four varsity seasons.

"She was a tall, lanky kid who was just figuring her body out," Hammond said, "She was a tag-along with her sisters. She was always smiling, a happy-go-lucky kid who loved being in the gym. But I would be lying if I said she would be as good or better than the experiences I had with her sisters. That was no foregone conclusion."

Still, Brown stuck it out and slowly made progress, both mentally and physically. Boosted by advice from her sisters, Brown's on-court talent began to take shape. She also grew about three inches and began hitting the weight room to gain strength. As she entered middle school, she elected to give up lacrosse and soccer to spend more time playing basketball. Armed by having additional time for basketball, she threw herself into even more AAU ball. College coaches who constantly mine the AAU circuit for emerging talent began to notice Brown, who received her first scholarship offer from Loyola of Chicago following her eighth-grade season.

Macy Brown and her sisters celebrate her Miss Basketball Award.Despite the interest, however, Brown knew she had to become a better player.

"I was pretty good, but you don't realize how big of a leap it is from middle school to high school," said Brown, who had no second thoughts about becoming a single-sport athlete. "I grew up around basketball, it was always my first sport. I couldn't see playing lacrosse or soccer past high school."

Brown was good enough to make EGR's varsity as a freshman, She averaged 11.7 points per game in her inaugural season and gained additional attention from playing on a 22-1 team that would have been in contention for a Division 1 title if the season hadn't been cancelled because of COVID-19.

Brown continued to hone her game, averaging 13.5 points as a sophomore. She made all-conference for a second time and also made her college choice: she would become a Michigan Wolverine.

"When you know, you know," she said. "I knew I would wind up at Michigan because when I went other places, I would always compare them to Michigan. It just felt like home."

Brown said she relied on her sisters to know what required her utmost attention during the recruitment period. Olivia started at St. Bonaventure and now plays at Valparaiso, while Jillian is at Northwestern. Both offered crucial advice on how to pick a school.

"It definitely helped playing against them. I would get beat on, but it helped me," Macy said. "It was all for the best because it helped me become a better player."

It was after picking her college that Brown's career took another significant step forward. The Pioneers' senior point guard, Ally Carlson, who now plays at Western Michigan, suffered a season-ending ACL injury before senior-year practice began. The injury meant Brown, who had been a shooting guard her first two seasons, would have to move to point. She had to transition from becoming the team's second or even third offensive option to someone counted on to score points. She responded by averaging 22.4 as a junior and tossing in 25 points per game this season.

"I watched her develop into a leader, both as a person and on the court," Hammond said. "To see that development as a coach, it was wonderful."

Brown's improvement as a player included serious self-reflection. She admits to being the kind of athlete who maps out goals and then isn't satisfied until she reaches them.

"Every year was a checkpoint for me," she said. "I worked hard every offseason, and I would always notice what it took to play the game."

While the book on her high school career closes with the Miss Basketball Award, another door is opened in Ann Arbor. Brown said if she were to speak to a room full of young basketball wannabes, her advice would be simple. Brown was once in their position, and better than anyone else knows what it takes to conquer the next step in moving up the basketball ladder.

"It's definitely step by step, and you have to learn from your experiences," she said. "You make sacrifices, but you can gain so much."

PHOTOS (Top) Macy Brown is this season's Miss Basketball Award winner. (Middle) Brown and her sisters celebrate her award this week. (Top photo by Steve Vedder. Middle photo courtesy of the East Grand Rapids athletic department.)

Keyser's Final Mission: Lead Bucs Into Title Mix

January 9, 2019

By Tom Kendra
Special for Second Half

Alli Keyser wore a big smile coming out of the locker room Tuesday night, as if she just had completed a career night.

In reality, the Grand Haven senior point guard was coming off one of her worst statistical nights in memory, scoring seven points (on 3-of-16 shooting) with six assists and four steals.

But the smile was a direct result of the Buccaneers’ 44-30 win over neighboring and Ottawa-Kent Conference Red rival Holland West Ottawa, which upped their record to a perfect 7-0 on the season.

“At this point in my career, I am just happy when we win,” explained the 5-7 Keyser, who started all 22 games for Haven as a freshman and has been the team’s starting point guard since. “I was off tonight, but other people stepped up and made up for it, which is great. We are going to need all of us to play well if we want to make a run.”

Keyser’s individual legacy at Grand Haven is already well-established.

Keyser, who committed to play basketball at Northwood University the summer before her junior year, broke her high school’s all-time steals record last month, besting the total achieved by 2003 graduate Julie Henderson. Keyser is also on pace to break Henderson’s all-time assists record.

As for scoring, Keyser recently moved past Abby Cole into fifth all-time in school history. If Keyser averages about 11 points per game the rest of the season, she will pass a “who’s who” of former Buccaneers greats – specifically Alex Law, Maggie Dwyer, Allison Miller and Emma Veach – and leave as the school’s all-time leading scorer as well.

“The ironic thing is that Ally is going to leave here with all of these individual records, but she is the definition of a true team player,” said 21st-year Grand Haven coach Katie Kowalczyk-Fulmer. “She is the consummate point guard, always looking to set up her teammates and help them get better. She is an incredibly talented player, but she’s a better leader.”

Keyser has two specific goals for her senior year: win an O-K Red title and then make a long tournament run.

Grand Haven won back-to-back Class A championships in 2012 and 2013, but since then the Bucs have not been able to advance out of Districts – running into roadblocks of Muskegon Mona Shores (led by 2017 Miss Basketball Jordan Walker) and more recently Muskegon High.

This could be the year the Bucs break through, but it won’t be easy with two of the most athletic teams in the state standing in their way.

In the conference, Haven has finished second behind East Kentwood the past two years. The Falcons are loaded once again led by backcourt stars Mauriya Barnes and Alexis McCully.

In Districts, the Bucs lost by one point to Muskegon last year, and the Big Reds appear to be even better this winter with senior point guard and Michigan State commit Alyza Winston. As fate would have it, Grand Haven will play Muskegon on the opening night of the Class A District at Muskegon Reeths-Puffer.

“We have a chance with this group to do some special things,” said Kowalczyk-Fulmer, who is assisted by Katie Erickson and Norm Greene. “The problem is we have to beat some great teams to achieve our goals. Right now, we really have to get a lot better in order to do that. Fortunately, the season is a marathon and not a sprint.”

All three of those teams – Grand Haven, East Kentwood and Muskegon – are likely to be ranked in the top five when the first state Associated Press girls basketball rankings are released next week.

As has been the case for the past four years, the Bucs’ offense is keyed by Keyser.

Keyser, who also happens to be the leader and playmaker for Grand Haven’s soccer team, possesses the speed, ball-handling ability and poise to get the ball up the court against pressure from the likes of East Kentwood and Muskegon.

From there, the Buccaneers can hurt teams with their size inside. Seniors Esther Byington (6-3) and Kelly Olthof (6-1), who both missed most of their junior seasons with injuries, are back and healthy and are a formidable 1-2 punch on the interior. Both will play basketball next year at the Division II college level, Byington at Northern Michigan and Olthof at Lake Superior State.

Haven’s imposing post presence opens up plenty of 3-point shooting opportunities for junior Jolee Houle and senior Anna Strom.

Houle was on fire Tuesday night, burying five 3-pointers en route to a game-high 21 points. Olthof had a strong game inside with 10 points on 5-of-8 shooting, with a team-high nine rebounds.

“That’s my main job as a point guard, is to get everyone involved and then get it to the hot hand,” explained Keyser, who has been first-team all-conference the past three years and honorable mention all-state last winter. “It really doesn’t matter who it is. We’ve had games where most of our scoring came from the inside, and other games where it’s been outside shooting. We just have to be able to do both, and then we’re tough to stop.”

It’s when Grand Haven gets stagnant or starts struggling that Keyser takes over.

She has been remarkably consistent throughout her four-year varsity career, averaging 15.2 points per game her freshman season and 16.1 points this winter, along with 5.1 steals and five assists per game.

While Keyser’s speed, court vision and shooting touch always have been there, the biggest change in her game over the past four years is from a leadership perspective.

“I have become much more vocal,” said Keyser, who plans to major in business management at Northwood. “I was quiet as a freshman and sophomore and didn’t want to overstep my bounds. Now I’m more comfortable speaking up.”

Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.

PHOTO: (Top) Grand Haven’s Alli Keyser pushes the ball upcourt, a frequent occurrence during her four seasons as a starter. (Middle) Keyser makes a strong move to the basket. (Photos by Tim Reilly.)