Storch Returns to Retirement After Elevating Alpena Teams From Cellar to Contenders
By
Tom Spencer
Special for MHSAA.com
December 16, 2022
It wasn’t long ago that Alpena boys and girls soccer opponents took their long bus rides to play the Wildcats expecting an easy win, and most likely by securing the victory by the eight-goal differential rule, commonly known as the “mercy rule.”
Worse yet, the Wildcats also had to take those trips across the northern part of the Lower Peninsula, as well as northern and southern journeys of two hours, dreading thoughts of experiencing yet another shortened game.
Those expectations started to change in 2011, when Tim Storch, arguably the most decorated coach in the history of Michigan high school soccer, took the reins of the Wildcats’ boys and girls programs.
Storch made the move after retiring from Troy Athens as a teacher and coach of the Redhawks’ boys and girls soccer teams.
Slowly but surely, Alpena’s mercy losses disappeared – and wins over their Big North Conference opponents became reality. Under Storch, the Wildcats went from the cellar to challenging for titles.
But now, Storch is showing some mercy on the Big North – perhaps an early Christmas present. The conference schools won’t see him on sidelines any longer. He’s retiring – again.
Storch is doing so after leading the Wildcats to wins over all conference opponents except Traverse City West. The Wildcats did get a tie this fall against the Titans, one of the BNC schools that regularly makes a deep postseason run, as Alpena stayed in the league title race most of the season.
“When I came to Alpena it was about trying to make the program relevant in the school, the community, the area, the BNC and northern Michigan,” Storch recalled. “We got to that point after some growing pains.
“Early on we took our lumps, and we were mercied by everybody,” he continued. “By the end we were competitive with everybody.”
Storch, who started the Athens soccer programs from scratch in 1981, won eight Class A or Division 1 Finals titles with the Redhawks. He’s near the top of the lists of the winningest boys and girls soccer coaches in the state. The last of his 1,109 wins was a 3-1 victory over Bay City Western during this fall’s postseason.
The Wildcats also beat conference opponent Cadillac in their District opener. They finished 14-6-3 on the season.
Storch will be dearly missed in Northern Michigan, veteran Petoskey boys and girls coach Zach Jonker pointed out. Jonker’s Northmen picked up a victory over Alpena in the Division 2 District Final – also Storch’s last game.
"Tim has had a legendary career as one of the most influential figures in Michigan high school soccer over the past 40 years while having an enormous impact on thousands of student-athletes,” Jonker said. “Over the past decade, Tim helped to dramatically raise the overall level of play in the Big North.
“He is one of fiercest competitors I have ever coached against, but he is also one of the most genuine and empathetic coaches I have ever encountered,” Jonker continued. “I feel fortunate to have been able to build a competitive relationship with him and call him a friend."
Storch’s last game with the Alpena girls also was a District Final, a 3-0 loss May 31 to West.
Storch is proud of what the Wildcats accomplished, noting logistics — unlike in southeastern Michigan — were a big challenge.
“We were an island,” Storch said. “We were big school in the middle of nowhere.
“We couldn’t get together and have any kind of summer program with other communities because they didn’t have soccer, and if they had soccer they were at a Class D or C level that was way beneath what we were playing in the Big North.”
Storch’s tenure, which included six years serving as the Wildcats’ athletic director while coaching, drew accolades from his coaches and athletic directors. In addition to Jonker, Gaylord AD Christian Wilson, and West boys head coach and girls assistant coach Matt Griesinger gave high praise.
They are among those who will miss the successful coach.
“Tim leaves Alpena in better shape than when he arrived, and that is the true mark of a great coach and administrator,” Wilson said. “He has been an outstanding representative of Alpena High School, both as a soccer coach and as an athletic director.
“Tim brought a level of stability and expertise and was well-thought of by players, coaches, and community members.”
Griesinger, who has led the Titans to considerable postseason success and upheld BNC dominance since taking over the West program eight seasons ago, was particularly impressed with Storch’s energy and passion for his players evident in every match.
“Tim is one of the most respected coaches in the state, and what he has done for the soccer communities in both Troy and Alpena is not just commendable, but also something that every high school coach should hope to emulate,” Griesinger stated. “Storch is a stand-up guy, and all of us other coaches in the BNC should consider ourselves lucky that our journeys in the sport overlapped.”
Storch is leaving Michigan high school sports as they face a shortage of referees and qualified coaches. He’s not certain of the exact reasons for it, but he points to time constraints and pressures faced on and off the field.
And, he knows the days of a teacher starting a career, coaching sports and sticking with it are long gone.
“My wife has always said I was a dinosaur,” Storch said with a chuckle. “Back in my day, even if you had family and kids, you still made time for coaching.
“Coaching was part of my fiber — it kind of defined me.”
Storch is quick to point out “soccer coach” was just one of three hats he wore, along with history teacher and friend.
“I’m Mr. Storch to my students,” he recalls telling his student-athletes at Athens. “I’m Coach to my kids, and I am Tim to my friends.
“They are three different hats; I learned how to wear them and how to balance them.”
Storch looks back to all the friendships he’s made around the game of soccer – with former players, fellow coaches, and referees – with excitement for the future.
He is also keeping in mind former players, referees and coaches who have passed on.
“It is kind of humbling when I think back all the years (to) coaches, referees and players I have interacted with,” he said. “We’re all here for a finite time.
“We need to make the most of it and hopefully leave the place a better place when we leave.”
Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS (Top) Recently-retired Alpena soccer coach Tim Storch, left, talks things over with one of his players. (Middle) Storch, holding the microphone, elevated the Wildcats’ girls and boys programs since taking over both in 2011. (Photos courtesy of Therese Shaw.)
Dock Putting Dad's Coaching Lessons to Work as Middleville TK Continues Climb
By
Steve Vedder
Special for MHSAA.com
November 3, 2025
MIDDLEVILLE – Denny Dock can't pinpoint the exact moment he thought his football-loving son would follow him into coaching, but the signs were there all along.
For starters, there were the countless hours spent tossing a football around the backyard. Or when his young son, Jeff – not even old enough for middle school at the time – eagerly joined other Stevensville Lakeshore coaches watching film on weekends.
Maybe it was all those Friday nights spent trekking along the sideline as a ball boy for Lancers teams. Another clue might have been the Saturday afternoons the two spent together watching college football, or taking in the NFL on Sundays.
When Jeff got older, it may have been how he readily absorbed tips that helped him become a better quarterback in high school and then at Grand Valley State. It could have even been an early, uncanny ability to grasp the importance of fundamentals.
Put it all together, and it seemed inevitable coaching football loomed in Jeff Dock's future.
"That's very fair to say," said Denny Dock, who is 19th on the state's list of all-time winningest football coaches while also the winningest high school softball coach in the country. "The younger years in football were really positive for Jeff, and that doesn't happen all the time. There are negative things that can happen."
While there might have been multiple signs the younger Dock would one day join the coaching ranks, he admits it was far from a done deal. There were thoughts of becoming a biology teacher, a pastor or maybe even an orthopedic surgeon.
But coaching? Even with his father as a classic example of the positive impact a good coach could spread, Dock said it took years for him to eventually land in coaching.
"It dawned on me that there were a lot of all three of those things in being a coach," he said. "Growing up in sports is what I knew, and I ended up developing a passion for it."
That passion is actually the highest it's been in years as his Middleville Thornapple Kellogg football team this past weekend improved to 7-3, continuing the program's first winning season since 2020 and the best fall since the Trojans went 7-3 in 2018. The Trojans defeated Hastings 28-20 in a Division 2 playoff opener, and a win this Friday at Lowell would give Middleville its first District championship since 2001.
Denny Dock coached football at Hartford from 1981-83, Dowagiac from 1984-87, and then Lakeshore from 1988-2013, returning to lead the Lancers for one more season in 2020 and all together totaling a 270-79 career record, 15 league titles and five runner-up MHSAA Finals finishes.
He has kept his hand in football in aiding his son's Trojans program. He's at all the games to add support, critique, advice, strategy, tips on how practices can best be organized and long talks discussing how continual improvement can be furthered.
It's a two-way street as an old football coach who never had a losing season, and is a member of the Michigan High School Football Coaches Association Hall of Fame, can remain invested in the game while his son benefits from three decades worth of experience.
Jeff Dock said his father's real value is his ability to spot from the stands the little things that less experienced coaches may miss.
"Play calling, how players are used, maybe a little bit about strategy," Dock said.
After playing for his father, Dock said there's no doubt he's transferred the best of what he learned into his own coaching. The older Dock was not only a highly successful football coach, he's compiled a 1,319-345-2 record in softball with eight Finals titles.
Whether it's about football or the philosophy Dock stresses in his softball program, the advice accepted from his father – who still attends softball clinics for tips on improving the Lakeshore program – is virtually across the board. It begins, however, with how a coach should treat his players.
"I was a manager growing up, and I saw his intensity and a love of his players," Dock said. "He never pushed me in any direction, but he told me about education. He always let me figure it out. One of the coolest things my parents did in raising me was to allow me to figure things out."
As far as the Xs and Os of coaching, Dock said his father prizes an organized practice. In fact, it could even be argued that both Docks enjoy a spirited and productive practice session over the microscope of Friday Night Lights.
"He never had a losing season, and it was ingrained in us just to go back to work and that that work never stops," he said. "He loves practices and being organized. Rule No. 1 with him was to make sure the players are prepared, and that you have to communicate with them. Dad would never belittle us or cuss us out.
"I saw the work he put in, how he'd wake up every Saturday thinking about the game. I saw the nitty gritty of coaching and how it was going to take work."
It was that seemingly endless work, in fact, that Denny Dock made sure his young son understood. Denny had no illusions over the pitfalls of coaching, and the pros and the cons. But before he could teach that to his son the coach, he made sure his son the quarterback understood how athletics worked.
There were challenges as a player and now for his son as a coach.
"He was always a quarterback because I think he liked the ball in his hands," Denny Dock said. "I think he liked the leadership part of the game, understanding the team part, and knowing what he had to do. That always challenged him."
While the challenge of playing is long gone for the younger Dock, the next challenge is building a program which is annually competitive. To do that, Jeff Dock said he accepts what his father knew 30 years ago.
"I'm willing to learn anything from anyone at any time," he said. "I know my dad has always thought about what he can do to become a little better every year. I'm always looking for ways to communicate and do things better. It can always be done better, but how can you get there? How can we do the little things better. That's what I learned."
PHOTOS (Top) Jeff Dock, left, and son Micah – Middleville Thornapple Kellogg’s quarterback this season – stand for a photo at their home field. (Middle) Denny Dock, far left, coaches a base runner during Stevensville Lakeshore’s 2022 Semifinal win. (Top photo by Steve Vedder.)