No Place Like Home for Cedar Springs' AD
July 16, 2013
By Rob Kaminski
MHSAA benchmarks editor
As half of the Superdome in New Orleans went dark early in the third quarter of Super Bowl XLVII on Feb. 3, Autumn Mattson had this thought go through her mind: things can happen even during events of that magnitude.
“I thought, ‘I guess some burnt popcorn setting off the smoke alarm at a basketball game isn’t the worst thing that can happen,’” said the seventh-year athletic director at Cedar Springs High School.
On this day in early February, it’s the OK Conference Competitive Cheer Meet scheduled for that evening which occupies much of her focus, another event in the winter sports season that can make the Red Hawks’ gym feel like her home.
Coordinating events like this one – and attempting to prepare for the unexpected – is one component of her job she previously had not given much thought.
“There were bound to be some oddities of being an athletic director that I never thought about,” said Mattson. “But the amount of work that goes into the actual setup for events is something I didn’t fully realize. From who’s taking tickets, to the cash box, concessions, locker rooms; it’s a lot to prepare for.”
In a position that calls for organizational skills and a high-energy personality, accessibility also helped her become a successful administrator in a short time.
“I’ve learned to become a very good listener. Heading into this job, I didn’t realize how essential it is to listen to people,” Mattson said. “I’ve gained a lot of perspective on the different passions people have and why they do things. And many times it just helps to know their voice will be heard.”
Mattson also can talk, particularly when it comes to her favorite subject: Red Hawks athletics, and the town of Cedar Springs in general. She belongs to the sixth generation of family in Cedar Springs, and says the city and its schools have always had a close-knit relationship.
That much is evident driving through the neighborhood near the high school, where street signs are painted Cedar Springs red. How many other towns across the state have residential street signs painted in school colors (the school long ago adopted the color of its “Red Flannel” heritage)?
“We’ve always been a close-knit community with so many good people looking out for each other, and so many groups pulling for each other here,” Mattson said. “I always dreamed of coming back here; it just happened sooner than I thought. When I got the job, I had to pinch myself.”
A 1997 Cedar Springs grad, Mattson just missed playing in the Red Hawks’ current facilities, as she was part of the last graduating class in the old building, Her prep career led to a basketball scholarship at Lake Superior State University, where she played from 1997-2001. When she returned, she had a new role in a new building, but made herself right at home.
In her initial position as athletic department secretary, Mattson had the good fortune of working for Pete Bush, now principal at Coopersville HS.
“He was a fabulous mentor who showed me the passion and desire it took to be an athletic director,” Mattson said. “He didn’t label me as a secretary, and sought my feedback and advice. Looking back, that was so instrumental; I probably wouldn’t have this job if he hadn’t told the administration to give me a chance.”
Mattson also served as the Red Hawks’ girls basketball coach until four years ago. That role also helped her prepare for administration.
“I sometimes struggled to understand why kids might not have the same passion that I did. I learned that some played for the competition, and some did it just to be part of a team.”
She now gets her fix of student interaction through the school’s Athletic Leadership Council, a group Mattson started in 2010 to unite students, staff and community members. It’s a unique representation of the entire athletic student body, which represents roughly half of the 950 students enrolled when multiple-sport athletes are counted. In many respects, Mattson feels like a coach – or mentor – to all of them.
“These kids all become part of the Red Hawk athletic family, and it’s overwhelming the amount of joy this job brings. I get goose bumps when I see kids have that ‘Aha’ moment when they get that payoff, and I know how much hard work they’ve put in,” she said.
A big factor in the success of any athletic director is having the support of one’s own family. Team Mattson – husband Scott, a former college tennis player and coach, along with sons Drew (9) and Evan (6) – is behind her 100 percent.
“We eat dinner in the office a lot,” said Mattson. “I am truly blessed to have a flexible family. We also try to keep a balance with the boys; we don’t force athletics down their throats. We take them to band concerts, plays and all of the different sports. They’ve grown up around a lot of awesome young adults. The kids are true Red Hawk fans.”
A seventh generation of Mattson’s family appears set for the land of red street signs.
PHOTO: Cedar Springs athletic director Autumn Mattson stands in his school's gymnasium. She returned to her alma mater after a college basketball career at Lake Superior State.
This is the fifth installment of a series, "Career Paths," focusing on the unsung contributions of athletic directors. See below for earlier installments.
Four Selected for MHSAA Bush Awards
June 14, 2012
Four athletic administrators who additionally have made significant contributions at the league, state and MHSAA tournament levels – Robin Dilday of Utica, Robert Dowd of Troy, Curt Ellis of Saline and Greg Lattig of Mason – have been named the recipients of the Michigan High School Athletic Association's Allen W. Bush Award for 2012.
Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to prep athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to men and women who are giving and serving without a lot of attention. This is the 21st year of the award, with the selections being made by the MHSAA's Representative Council.
Dilday has been a leader not only in his home school district of Utica, but as a voice throughout Macomb Country. A graduate of Utica High School, Dilday has worked in education 38 years and for Utica Community Schools for the last 28, including the past 18 as District Athletic Director.
He’s taken a leadership role in numerous projects starting with the expansion of athletic program offerings and the development of a coaches handbook and student-athlete code of conduct for his schools. He’s also worked at the forefront of efforts to construct gymnasiums, stadiums and other athletic venues, hosted various MHSAA tournaments and served on several MHSAA committees.
Dilday is in his 18th year as president of the Macomb County Athletic Directors Association and also works with the Macomb County Special Olympics and as community fundraising chair for his district’s middle school sports programs. He was named to the Utica High School Hall of Fame in 2011. Dilday earned his bachelor’s degree in radio and television communications from Michigan State, received teaching certification in social studies from Central Michigan University and then his master’s degree in educational leadership from Wayne State University.
“Robin Dilday has provided stable leadership through the changes and challenges high school athletics have faced during his nearly four decades of service,” said John E. “Jack” Roberts, executive director of the MHSAA. “He has experienced high school athletics from a variety of perspectives – athlete, coach and administrator – and worked to provide the best for those in every position. He has done so while managing multiple schools in a large district. We are pleased to honor Robin Dilday with the Bush Award.”
Dowd might be known best in Oakland County for his contributions to lacrosse dating back more than two decades. But as an assistant principal and the athletic director at Troy Athens High School the past 16 years, Dowd also has hosted MHSAA Finals in five sports and a variety of tournaments at the District, Regional and Semifinal levels.
He served as president of the Michigan Scholastic Lacrosse Association from 1990-94 and then as executive director from 1996-2004. Dowd was named the Michigan High School Lacrosse Coaches Association Man of the Year in 2006 and was selected for the MHSLCA Hall of Fame in 2011.
Dowd has served on the MHSAA’s lacrosse committee, as well as those for soccer officials, gymnastics, tennis and hockey. He’s the committee chair for the Oakland Activities Association boys and girls lacrosse committee and previously served as chair of the football and soccer committees. He was named Oakland County Athletic Director of the Year in 2009. Dowd earned his bachelor’s degree in secondary social studies and a master’s in history from the State University of New York at Cortland. He also earned a master’s in K-12 administration from Michigan State University.
“Robert Dowd’s contributions – particularly as a Finals host – have been invaluable to the MHSAA,” Roberts said. “He is a passionate supporter of high school athletics. That is evident in how he is always a reliable source both of input and assistance. All make him a worthy recipient of the Bush Award.”
Ellis served as an athletic administrator in Michigan for 16 years, including the last eight at Novi High School before leaving the district in the fall to become Executive Director of Human Resources for Saline Area Schools. His Novi athletic program was a recipient of the Exemplary Athletic Program Award from the Michigan Interscholastic Athletic Administrators Association.
He’s served as a tournament manager for multiple MHSAA ice hockey and soccer Finals over the last decade and for more than 125 District and Regional tournaments since 1997. He’s also served on the ice hockey, volleyball, officials and site selection committees, among others.
Additionally, Ellis has served in various leadership roles statewide. He was president of the Oakland County Athletic Administrators Association in 2002-03 and joined the MIAAA executive board in 2008. He was named OCAAA Athletic Director of the Year in 2007 and MIAAA Region 11 Athletic Director of the Year in 2007, and is a regular speaker at the MIAAA’s Mid-Winter Conference. Ellis earned his bachelor’s degree in organizational communication from Eastern Michigan University and is pursuing his master’s in educational leadership also at EMU.
“Curt Ellis has been a consistent source of leadership and a true advocate of high school athletics,” Roberts said. “He has brought great perspective to those working with him both locally and through the MIAAA, and been of great assistance in his work as an MHSAA tournament host. We’re pleased to honor him with the Bush Award.”
Lattig has served four school districts – Mason, Eaton Rapids, Leslie and Lansing Christian – as a coach or administrator. Also a host of numerous MHSAA tournaments and member of various committees, Lattig twice served as president of the Capital Area Activities Conference and previously was secretary of the Capital Circuit league.
A Certified Master Athletic Administrator, Lattig also has served on various MIAAA committees —including as co-chair of the scholarship committee – and as a regional representative to that body. He has guided the athletic department at Mason the last four years after nine at Eaton Rapids. He coached varsity track at Leslie and middle school basketball at Lansing Christian.
Lattig earned his bachelor’s degree in sports management and communications from the University of Michigan and his master’s in athletic administration from Michigan State University.
“Greg Lattig has provided a significant voice during the evolution of the Capital Area Activities Conference over the last decade, and is a helpful source of input both to the MIAAA and MHSAA,” Roberts said. “His understanding of the complex lives of students and desire to help them achieve are admirable traits that make him an excellent choice for the Bush Award.”