WISL Honoree Thunberg Embraces Leadership Opportunities in Every Role

By Geoff Kimmerly
MHSAA.com senior editor

March 3, 2025

Through several professional roles in education, Jennifer Thunberg always has maintained a strong connection with athletics and provided leadership – locally, within her league and sport community, and currently at the statewide level serving on the Representative Council of the Michigan High School Athletic Association.

To recognize her vast an ongoing contributions, Thunberg has been named the 39th recipient of the MHSAA’s Women In Sports Leadership Award.

Each year, the Representative Council considers the achievements of women coaches, officials and athletic administrators affiliated with the MHSAA who show exemplary leadership capabilities and positive contributions to athletics. Thunberg will receive her award during the Division 1 Girls Basketball Final, March 22 at the Breslin Student Events Center in East Lansing.

A standout herself as a three-sport athlete at Bay City Central and then volleyball player at Saginaw Valley State University, Thunberg began her coaching career at Central in 1997 and teaching career there in 2001. After coaching the volleyball junior varsity two seasons while still playing collegiately, she led the varsity to a 249-201-43 record over 10 seasons before moving on to Pinconning High School, where she served as athletic director from 2008-14.

Thunberg returned to Central as an assistant principal and became the school’s athletic director in 2017. She remained in that position until becoming principal at Freeland Middle School two years ago.

“A lot of the women who are on that (WISL Award) list are women who have been mentors of mine – who I have worked very closely with – and to be included in that group of women, I’m humbled and honored,” Thunberg said. “Jean LaClair (Bronson, 2015) has been a mentor of mine since I began my coaching career, and I can’t say enough about her. (There are many) between the volleyball world and athletic director world, and I’m just honored to be part of it.”

During her time as Bay City Central’s volleyball coach, Thunberg also served as president of the Michigan Interscholastic Volleyball Coaches Association (MIVCA) from 2005-08, and was instrumental in the creation of the annual Miss Volleyball Award honoring the state’s top high school senior.

As Pinconning and later Central’s athletic director, Thunberg hosted several MHSAA Tournament events and Coaches Advancement Program sessions. She also has served on MHSAA committees for volleyball rules, site selection, Scholar-Athlete Award selection and Women In Sports Leadership Conference planning.

She was one of only two female athletic directors in the Saginaw Valley League when she took that position at Central, and she served as the league’s executive director during the 2022-23 school year. The Michigan Interscholastic Athletic Administrators Association (MIAAA) named her its Region 8 Athletic Director of the Year in 2022.

Thunberg also served on the board for the Michigan Association of Secondary School Principals from 2015-21. She was appointed to the MHSAA’s Representative Council at its 2023-24 Fall Meeting and is serving a two-year term.

“At every stage of her educational career, Jennifer Thunberg has taken on a leadership role, and her vision and dedication to students is admired by her athletic and administrative communities across the state,” MHSAA Executive Director Mark Uyl said. “She is a strong believer in the power of athletics to help drive a student’s all-around education, and we are thankful to have her voice representing school sports.”  

A 1996 graduate of Bay City Central, Thunberg played basketball, volleyball and softball for the Wolves. At SVSU, she earned a bachelor’s degree in secondary education and master’s in educational leadership, and she remains among the volleyball program’s all-time leaders in single-season aces.

Thunberg earned her certified athletic administrator designation from the National Interscholastic Athletic Administrators Association (NIAAA) in 2010, and her certified master athletic administrator designation in 2014.

In addition to leading a school and serving on the MHSAA’s Council, she’s also currently serving as president of the Bay County Sports Hall of Fame.

“I was student council president in high school, National Honor Society vice president, and whatever group I got involved in … I just liked to be involved in those organizations,” Thunberg said of taking on leadership roles. “And every single one of those organizations improved and helped me more than I’ve helped the organization. They’ve taught me things, helped me get to know more people – helped me become who I am today.”

Her husband Todd Thunberg is a teacher and Bay City Central’s girls basketball coach, and they have two daughters, 13-year-old Taylor and 11-year-old Rylee.

The first Women In Sports Leadership Award was presented in 1990. 

Past recipients

1990 – Carol Seavoy, L’Anse 
1991 – Diane Laffey, Harper Woods
1992 – Patricia Ashby, Scotts
1993 – Jo Lake, Grosse Pointe
1994 – Brenda Gatlin, Detroit
1995 – Jane Bennett, Ann Arbor
1996 – Cheryl Amos-Helmicki, Huntington Woods
1997 – Delores L. Elswick, Detroit
1998 – Karen S. Leinaar, Delton
1999 – Kathy McGee, Flint 
2000 – Pat Richardson, Grass Lake
2001 – Suzanne Martin, East Lansing
2002 – Susan Barthold, Kentwood
2003 – Nancy Clark, Flint
2004 – Kathy Vruggink Westdorp, Grand Rapids 
2005 – Barbara Redding, Capac
2006 – Melanie Miller, Lansing
2007 – Jan Sander, Warren Woods
2008 – Jane Bos, Grand Rapids
2009 – Gail Ganakas, Flint; Deb VanKuiken, Holly
2010 – Gina Mazzolini, Lansing
2011 – Ellen Pugh, West Branch; Patti Tibaldi, Traverse City
2012 – Janet Gillette, Comstock Park
2013 – Barbara Beckett, Traverse City
2014 – Teri Reyburn, DeWitt
2015 – Jean LaClair, Bronson
2016 – Betty Wroubel, Pontiac
2017 – Dottie Davis, Ann Arbor
2018 – Meg Seng, Ann Arbor
2019 – Kris Isom, Adrian
2020 – Nikki Norris, East Lansing
2021 – Dorene Ingalls, St. Ignace
2022 – Lori Hyman, Livonia
2023 – Laurie Glass, Leland
2024 – Mary Cicerone, Bloomfield Hills; Eve Claar, Ann Arbor

PHOTOS At left, Jennifer Thunberg speaks during an MASSP Conference. At right, she and her family show their support for Bay City Central. (Photos provided by Jennifer Thunberg.)

MHSAA Women In Sports Leadership Conference to Celebrate Multiple Milestones

By Geoff Kimmerly
MHSAA.com senior editor

September 14, 2022

A pair of milestones will be celebrated by the Michigan High School Athletic Association during this year’s Women In Sports Leadership Conference, to be presented Sunday, Oct. 9, and Monday, Oct. 10 at Crowne Plaza Lansing West for 600 participants, most of them high school female student-athletes from across the state.

A theme of “Power of the Past – Force of the Future” will recall opportunities created during the 50 years since the enactment of Title IX in 1972. This also will be the 25th WISL Conference, which remains the first, largest and longest-running program of its type in the country.

This year’s edition again will feature three keynote speakers and a variety of workshops. The opening address will be delivered by Ashley Baker, who serves as the chief diversity, equity and inclusion (DEI) officer at Michigan State University. Baker, originally from Pontiac, earned bachelor and master’s degrees from Bowling Green State University and a doctorate in sport management and policy from the University of Georgia. She came to MSU in December 2020 from Xavier University (Louisiana) where she most recently had served as assistant vice president for student affairs and chief inclusion officer/deputy Title IX coordinator.

First-year Spartans softball coach Sharonda McDonald-Kelley will speak during the Oct. 9 evening general session. She coached Campbell University (N.C.) to back-to-back NCAA Tournament appearances and was a four-time all-Big 12 selection as a player at Texas A&M, appearing in the College World Series before playing professionally for seven years. McDonald-Kelley was named Big South Conference Coach of the Year in 2021, and previously also coached professionally and as associate head coach at Texas Tech University after serving as an assistant for multiple prestigious college programs.

University of Michigan women’s basketball coach Kim Barnes-Arico will speak during the morning session Oct. 10. She led the Wolverines last season to their first NCAA Tournament Elite Eight and is nearing 500 career victories, having won a U-M program-record 218 during her 10 seasons. She’s a two-time Big Ten Conference Coach of Year and was a semifinalist this past season for the Werner Ladder Naismith Coach of the Year honor. Michigan is her fifth college coaching stop; she came to Ann Arbor after 10 seasons at St. John’s. She played basketball one season at Stony Brook University (N.Y.) and then her final three including two as captain at Montclair State University (N.J.).

Workshops offered during the WISL Conference include topics on coaching, teaching and learning leadership; sports nutrition and performance, and injury prevention; and empowerment and goal-setting. Presenters are accomplished in their fields and represent a wide range of backgrounds in sport.

A complete itinerary is available on the MHSAA Website.

The Oct. 9 evening general session also will include recognition for the 2022 Women In Sports Leadership Award winner – recently-retired Livonia Stevenson athletic director Lori Hyman. A basketball standout at MSU during the second half of the 1970s, Hyman went on to coach college basketball for 17 years and then serve as a highly-regarded athletic director for 27 years including the last 22 at her alma mater Stevenson.

Follow the #WISL hashtag on Twitter and Instagram to learn more about the conference’s activities.