WISL Honoree Thunberg Embraces Leadership Opportunities in Every Role
By
Geoff Kimmerly
MHSAA.com senior editor
March 3, 2025
Through several professional roles in education, Jennifer Thunberg always has maintained a strong connection with athletics and provided leadership – locally, within her league and sport community, and currently at the statewide level serving on the Representative Council of the Michigan High School Athletic Association.
To recognize her vast an ongoing contributions, Thunberg has been named the 39th recipient of the MHSAA’s Women In Sports Leadership Award.
Each year, the Representative Council considers the achievements of women coaches, officials and athletic administrators affiliated with the MHSAA who show exemplary leadership capabilities and positive contributions to athletics. Thunberg will receive her award during the Division 1 Girls Basketball Final, March 22 at the Breslin Student Events Center in East Lansing.
A standout herself as a three-sport athlete at Bay City Central and then volleyball player at Saginaw Valley State University, Thunberg began her coaching career at Central in 1997 and teaching career there in 2001. After coaching the volleyball junior varsity two seasons while still playing collegiately, she led the varsity to a 249-201-43 record over 10 seasons before moving on to Pinconning High School, where she served as athletic director from 2008-14.
Thunberg returned to Central as an assistant principal and became the school’s athletic director in 2017. She remained in that position until becoming principal at Freeland Middle School two years ago.
“A lot of the women who are on that (WISL Award) list are women who have been mentors of mine – who I have worked very closely with – and to be included in that group of women, I’m humbled and honored,” Thunberg said. “Jean LaClair (Bronson, 2015) has been a mentor of mine since I began my coaching career, and I can’t say enough about her. (There are many) between the volleyball world and athletic director world, and I’m just honored to be part of it.”
During her time as Bay City Central’s volleyball coach, Thunberg also served as president of the Michigan Interscholastic Volleyball Coaches Association (MIVCA) from 2005-08, and was instrumental in the creation of the annual Miss Volleyball Award honoring the state’s top high school senior.
As Pinconning and later Central’s athletic director, Thunberg hosted several MHSAA Tournament events and Coaches Advancement Program sessions. She also has served on MHSAA committees for volleyball rules, site selection, Scholar-Athlete Award selection and Women In Sports Leadership Conference planning.
She was one of only two female athletic directors in the Saginaw Valley League when she took that position at Central, and she served as the league’s executive director during the 2022-23 school year. The Michigan Interscholastic Athletic Administrators Association (MIAAA) named her its Region 8 Athletic Director of the Year in 2022.
Thunberg also served on the board for the Michigan Association of Secondary School Principals from 2015-21. She was appointed to the MHSAA’s Representative Council at its 2023-24 Fall Meeting and is serving a two-year term.
“At every stage of her educational career, Jennifer Thunberg has taken on a leadership role, and her vision and dedication to students is admired by her athletic and administrative communities across the state,” MHSAA Executive Director Mark Uyl said. “She is a strong believer in the power of athletics to help drive a student’s all-around education, and we are thankful to have her voice representing school sports.”
A 1996 graduate of Bay City Central, Thunberg played basketball, volleyball and softball for the Wolves. At SVSU, she earned a bachelor’s degree in secondary education and master’s in educational leadership, and she remains among the volleyball program’s all-time leaders in single-season aces.
Thunberg earned her certified athletic administrator designation from the National Interscholastic Athletic Administrators Association (NIAAA) in 2010, and her certified master athletic administrator designation in 2014.
In addition to leading a school and serving on the MHSAA’s Council, she’s also currently serving as president of the Bay County Sports Hall of Fame.
“I was student council president in high school, National Honor Society vice president, and whatever group I got involved in … I just liked to be involved in those organizations,” Thunberg said of taking on leadership roles. “And every single one of those organizations improved and helped me more than I’ve helped the organization. They’ve taught me things, helped me get to know more people – helped me become who I am today.”
Her husband Todd Thunberg is a teacher and Bay City Central’s girls basketball coach, and they have two daughters, 13-year-old Taylor and 11-year-old Rylee.
The first Women In Sports Leadership Award was presented in 1990.
Past recipients
1990 – Carol Seavoy, L’Anse
1991 – Diane Laffey, Harper Woods
1992 – Patricia Ashby, Scotts
1993 – Jo Lake, Grosse Pointe
1994 – Brenda Gatlin, Detroit
1995 – Jane Bennett, Ann Arbor
1996 – Cheryl Amos-Helmicki, Huntington Woods
1997 – Delores L. Elswick, Detroit
1998 – Karen S. Leinaar, Delton
1999 – Kathy McGee, Flint
2000 – Pat Richardson, Grass Lake
2001 – Suzanne Martin, East Lansing
2002 – Susan Barthold, Kentwood
2003 – Nancy Clark, Flint
2004 – Kathy Vruggink Westdorp, Grand Rapids
2005 – Barbara Redding, Capac
2006 – Melanie Miller, Lansing
2007 – Jan Sander, Warren Woods
2008 – Jane Bos, Grand Rapids
2009 – Gail Ganakas, Flint; Deb VanKuiken, Holly
2010 – Gina Mazzolini, Lansing
2011 – Ellen Pugh, West Branch; Patti Tibaldi, Traverse City
2012 – Janet Gillette, Comstock Park
2013 – Barbara Beckett, Traverse City
2014 – Teri Reyburn, DeWitt
2015 – Jean LaClair, Bronson
2016 – Betty Wroubel, Pontiac
2017 – Dottie Davis, Ann Arbor
2018 – Meg Seng, Ann Arbor
2019 – Kris Isom, Adrian
2020 – Nikki Norris, East Lansing
2021 – Dorene Ingalls, St. Ignace
2022 – Lori Hyman, Livonia
2023 – Laurie Glass, Leland
2024 – Mary Cicerone, Bloomfield Hills; Eve Claar, Ann Arbor
PHOTOS At left, Jennifer Thunberg speaks during an MASSP Conference. At right, she and her family show their support for Bay City Central. (Photos provided by Jennifer Thunberg.)
2020 Class Honored Together, from Afar
By
Geoff Kimmerly
MHSAA.com senior editor
May 15, 2020
Ishpeming Westwood’s girls basketball team was two hours into a three-hour trip to its Division 3 Regional Final on March 12 when the Patriots were told to turn the bus around and come home.
In an instant, the 2019-20 school year – and with it all MHSAA sports across the state – had come to a halt. And two months later, the high school world and its sports community continue to wait for bits of normalcy to return.
On Wednesday, we were able to enjoy a little bit of normal that’s been part of the annual MHSAA calendar for three decades. A Zoom call brought together 31 families from all over the state along with MHSAA staff and Farm Bureau Insurance CEO Don Simon to celebrate this year’s MHSAA/Farm Bureau Insurance Scholar-Athlete Award winners.
Living rooms, kitchens and home offices replaced Breslin Center as settings for this “virtual” ceremony. And yet, this ceremony may be remembered more than any other because of its necessity – due to the COVID-19 pandemic – and because of how it brought so many together, remotely, while the coronavirus has forced all of us to remain apart.
Below is the ceremony, in full, including words from Simon, MHSAA Executive Director Mark Uyl and Assistant Director Andy Frushour and, for the first time, a student speaker from the class – Ishpeming Westwood senior Madelyn Koski, who was part of that basketball team destined for Sault Ste. Marie. A brief Q&A with Koski follows.
Koski was an all-stater on the court who would’ve finished her high school career with four varsity letters each for hoops, tennis and softball. She will continue at Ferris State University, where she’ll pursue a degree in pharmacy and continue her basketball career.
Second Half: How did you decide what you wanted to say? Was there a message you wanted to get across?
It was easy to write the sad part, because I know what happened – I was there. But it was hard for me to make a positive spin at the end because I don’t think anyone’s over it yet. I was glad to be able to turn it into something that was bigger than sports … more about our whole lives and less about our time in high school.
Second Half: It’s been two months. How have you been navigating the disappointment, the sadness? And is there advice you’d give to other people your age trying to do it?
As time went on, it got a little bit better. The day after was pretty sad; that’s all I could think about. Now there’s so many other things to do – the weather’s nicer, we can go outside. And I’m playing college basketball – not everyone has that chance – but at least I have that to practice for, look forward to.
I guess, it’s just … time heals.
Second Half: Even though you can’t be with them and hang out with them, I’m sure you’re talking a lot of your friends and teammates. What kind of conversations are you having? Is it looking ahead? Is it still thinking about, “We’d be playing softball right now?"
I think we kinda tried to leave the basketball stuff in the past because it was too sad to talk about. We made sure we do talk, obviously not in person, but on social media or FaceTime, we just talk about our memories and everything. That helped. It didn’t close the chapter, but it was nice to talk to them when we were all alone. And now we just don’t talk about that anymore. Nobody really wants to talk about it. We see memories popping up on Facebook and all these other things about, “Oh, we had a softball game last year at this time.” And it’s pretty sad. But no one else is playing. So it’s like we’re all in the same boat.
Second Half: You can turn on the news and you can see what every adult has to say about what’s going on right now. … You’re 17, you’re finishing your last year of high school, you’re going through something no one has gone through in more than 100 years. How do you see everything that’s happening in the world right now, as you look at it from a 17-year-old’s point of view and see seasons end and school end?
I know we can’t help what happened. But obviously I think it’s unfair that it happened to our class. It stinks for every grade, but (as seniors) we’re missing out on our best parts of high school right now and it’s pretty horrible. We’ve been waiting years for our senior proms and graduations, banquets and award ceremonies, like the MHSAA one. So that kinda stinks.
Ever since March 12, I’ve been staying optimistic. But I’m proved wrong every time because things just keep getting canceled and canceled. … (But) I’m a pretty optimistic person, so I still have some left.
Second Half: What happens next? What does your summer look like? What happens for people who are in your shoes?
I’ll keep working out, and one of the girls on my high school basketball team is going to play at Michigan Tech so (eventually) we can work out together. … I think the biggest thing to do this summer, that I think I’ll do, is appreciate time with my family. I have gotten to spend a lot of time with them. And then maybe once summer rolls around and we’re allowed to be in bigger groups, I’ll be able to be with people other than my mom and dad, like my grandparents and cousins and my aunts and uncles. … (My sister Jillian and I) have been playing the same varsity sports for the last couple of years, and she’s been really successful. It’s been fun to win all these championships and stuff with her.
Second Half: What do you think you’re going to remember from this in five years, 10 years, when people ask you what your experience was like?
I’m probably going to say it’s a pretty bad experience. I guess it was an eye-opener that life can change at any moment. That’s kind’ve it. It didn’t change in a good way.
PHOTO: Westwood's Madelyn Koski sets up a play as Negaunee's Breanne Giotto defends her during their Jan. 24 game. (Photo by Cara Kamps.)