Alignment
November 22, 2011
During a question-and-answer period following a speech in 2006 at the Ronald Reagan Presidential Library, U.S. Supreme Court Chief Justice John Roberts spoke about communication, and he did so in terms that are important for us to hear today. Judge Roberts said in 2006: “People talk of him (Ronald Reagan) as ‘The Great Communicator.’ He was a great communicator . . . because he communicated great ideas with the sincerity of a deeply felt and abiding belief in those ideas.”
It was great ideas and great belief in those ideas that generated the great communication.
The Chief Justice continued: “It’s vitally important to examine ideas that underlie your conduct and actions, and to make sure you’re content with those and then stick with them.”
I firmly believe that the happiest among school sports leadership today, the most content and fulfilled among us, are those whose beliefs and actions are in alignment. They are those people who have examined the ideals of educational athletics, the core values of school sports, and allow them to guide their actions.
Because they believe in the ideals of school sports, they are content in their work, and are able to stick with it and survive it even in these most difficult times. Difficult times reveal durable leaders, and durable leaders believe in what they’re doing.
Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.