Alignment
November 22, 2011
During a question-and-answer period following a speech in 2006 at the Ronald Reagan Presidential Library, U.S. Supreme Court Chief Justice John Roberts spoke about communication, and he did so in terms that are important for us to hear today. Judge Roberts said in 2006: “People talk of him (Ronald Reagan) as ‘The Great Communicator.’ He was a great communicator . . . because he communicated great ideas with the sincerity of a deeply felt and abiding belief in those ideas.”
It was great ideas and great belief in those ideas that generated the great communication.
The Chief Justice continued: “It’s vitally important to examine ideas that underlie your conduct and actions, and to make sure you’re content with those and then stick with them.”
I firmly believe that the happiest among school sports leadership today, the most content and fulfilled among us, are those whose beliefs and actions are in alignment. They are those people who have examined the ideals of educational athletics, the core values of school sports, and allow them to guide their actions.
Because they believe in the ideals of school sports, they are content in their work, and are able to stick with it and survive it even in these most difficult times. Difficult times reveal durable leaders, and durable leaders believe in what they’re doing.
Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.