Another Way to Learn

October 30, 2012

In 2000, I had the pleasure of listening to a speech by Ken Dryden, who had been goalkeeper for Cornell University when it was the NCAA Ice Hockey Champion in the 1960s.  Ken Dryden then was a goalkeeper in the National Hockey League for eight years.  Then president of the Toronto Maple Leafs, and he’s a lawyer.

Ken Dryden said that the greatest lesson of sport is that most things go wrong; in fact, that they almost always go wrong.  He said he’s seen dozens of coaches on hundreds of occasions diagram plays in the locker room where every defender is blocked just so and every pattern is executed perfectly.

But what you learn in competition, said Dryden, is that the plans almost always go awry, that the patterns almost always break down.  What you learn in competition is to not get upset, but to improvise and find another way to get the puck in the goal or the ball in the net.

What happens to the high school student, asked Dryden, who doesn’t play sports in high school and who gets all A’s, a 4.3 grade point average on a 4 point scale, 100 percent on test scores all the time, who never has anything go wrong?  What happens to that student in college when he or she gets 90 percent, or 80 percent, or worse.  What happens to that student when something goes wrong in life?

Dryden concluded that sport is not frivolous, it’s another way to learn. 

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.