Another Way to Learn
October 30, 2012
In 2000, I had the pleasure of listening to a speech by Ken Dryden, who had been goalkeeper for Cornell University when it was the NCAA Ice Hockey Champion in the 1960s. Ken Dryden then was a goalkeeper in the National Hockey League for eight years. Then president of the Toronto Maple Leafs, and he’s a lawyer.
Ken Dryden said that the greatest lesson of sport is that most things go wrong; in fact, that they almost always go wrong. He said he’s seen dozens of coaches on hundreds of occasions diagram plays in the locker room where every defender is blocked just so and every pattern is executed perfectly.
But what you learn in competition, said Dryden, is that the plans almost always go awry, that the patterns almost always break down. What you learn in competition is to not get upset, but to improvise and find another way to get the puck in the goal or the ball in the net.
What happens to the high school student, asked Dryden, who doesn’t play sports in high school and who gets all A’s, a 4.3 grade point average on a 4 point scale, 100 percent on test scores all the time, who never has anything go wrong? What happens to that student in college when he or she gets 90 percent, or 80 percent, or worse. What happens to that student when something goes wrong in life?
Dryden concluded that sport is not frivolous, it’s another way to learn.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.