Anytime, Anywhere
July 28, 2014
The MHSAA’s Coaches Advancement Program (CAP) is like no other high school level coaches education program in the US.
In an online world, including many other ways here at the MHSAA, CAP still trades purposefully in face-to-face learning; and the MHSAA Is committed to delivering sessions “anytime, anywhere” – any time a school, district, league or coaches association will sign up 20 coaches, the MHSAA will deliver one or more of the six CAP levels the group requests.
About 60 percent of those who complete CAP Levels 1 through 5 do so as a part of their course work at one of seven colleges or universities in Michigan (Central Michigan University, Kalamazoo Valley Community College, Lake Michigan Community College, Muskegon Community College, Northern Michigan University, Oakland County Community College and Western Michigan University).
The other 40 percent of those who complete CAP – and this will be a growing percentage – do so through sessions facilitated by a group of people who have committed many evenings and weekends to CAP’s “anytime, anywhere” approach to ongoing, adult education. During 2013-14, Jerry Haggerty, athletic director at Hamilton High School, led all presenters, teaching 25 sessions. Among other of the busiest presenters were Tony Moreno of Eastern Michigan University; retired athletic administrator Jim Feldkamp; Ken Mohney, athletic director at Mattawan; and Hally Yonko, athletic director at Ann Arbor-Gabriel Richard High School.
The leader of boundless energy and enthusiasm for CAP is MHSAA Assistant Director Kathy Vruggink Westdorp. In 2016-17, CAP Level 1 or 2 becomes a requirement for all persons hired for the first time at any MHSAA member school after July 31, 2016 as a high school varsity head coach. Kathy and a growing cadre of presenters are eagerly awaiting that challenge.
The team closed the 2013-14 school year by presenting eight levels of CAP at six different sites over six days, June 9-14, and then conducted CAP Levels 1, 2 and 3 on three consecutive days, June 19-21, at Clinton High School.
Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.