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Anytime, Anywhere

July 28, 2014

The MHSAA’s Coaches Advancement Program (CAP) is like no other high school level coaches education program in the US.

In an online world, including many other ways here at the MHSAA, CAP still trades purposefully in face-to-face learning; and the MHSAA Is committed to delivering sessions “anytime, anywhere” – any time a school, district, league or coaches association will sign up 20 coaches, the MHSAA will deliver one or more of the six CAP levels the group requests.

About 60 percent of those who complete CAP Levels 1 through 5 do so as a part of their course work at one of seven colleges or universities in Michigan (Central Michigan University, Kalamazoo Valley Community College, Lake Michigan Community College, Muskegon Community College, Northern Michigan University, Oakland County Community College and Western Michigan University).

The other 40 percent of those who complete CAP – and this will be a growing percentage – do so through sessions facilitated by a group of people who have committed many evenings and weekends to CAP’s “anytime, anywhere” approach to ongoing, adult education. During 2013-14, Jerry Haggerty, athletic director at Hamilton High School, led all presenters, teaching 25 sessions. Among other of the busiest presenters were Tony Moreno of Eastern Michigan University; retired athletic administrator Jim Feldkamp; Ken Mohney, athletic director at Mattawan; and Hally Yonko, athletic director at Ann Arbor-Gabriel Richard High School.

The leader of boundless energy and enthusiasm for CAP is MHSAA Assistant Director Kathy Vruggink Westdorp. In 2016-17, CAP Level 1 or 2 becomes a requirement for all persons hired for the first time at any MHSAA member school after July 31, 2016 as a high school varsity head coach. Kathy and a growing cadre of presenters are eagerly awaiting that challenge.

The team closed the 2013-14 school year by presenting eight levels of CAP at six different sites over six days, June 9-14, and then conducted CAP Levels 1, 2 and 3 on three consecutive days, June 19-21, at Clinton High School.

Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.