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Anytime, Anywhere

July 28, 2014

The MHSAA’s Coaches Advancement Program (CAP) is like no other high school level coaches education program in the US.

In an online world, including many other ways here at the MHSAA, CAP still trades purposefully in face-to-face learning; and the MHSAA Is committed to delivering sessions “anytime, anywhere” – any time a school, district, league or coaches association will sign up 20 coaches, the MHSAA will deliver one or more of the six CAP levels the group requests.

About 60 percent of those who complete CAP Levels 1 through 5 do so as a part of their course work at one of seven colleges or universities in Michigan (Central Michigan University, Kalamazoo Valley Community College, Lake Michigan Community College, Muskegon Community College, Northern Michigan University, Oakland County Community College and Western Michigan University).

The other 40 percent of those who complete CAP – and this will be a growing percentage – do so through sessions facilitated by a group of people who have committed many evenings and weekends to CAP’s “anytime, anywhere” approach to ongoing, adult education. During 2013-14, Jerry Haggerty, athletic director at Hamilton High School, led all presenters, teaching 25 sessions. Among other of the busiest presenters were Tony Moreno of Eastern Michigan University; retired athletic administrator Jim Feldkamp; Ken Mohney, athletic director at Mattawan; and Hally Yonko, athletic director at Ann Arbor-Gabriel Richard High School.

The leader of boundless energy and enthusiasm for CAP is MHSAA Assistant Director Kathy Vruggink Westdorp. In 2016-17, CAP Level 1 or 2 becomes a requirement for all persons hired for the first time at any MHSAA member school after July 31, 2016 as a high school varsity head coach. Kathy and a growing cadre of presenters are eagerly awaiting that challenge.

The team closed the 2013-14 school year by presenting eight levels of CAP at six different sites over six days, June 9-14, and then conducted CAP Levels 1, 2 and 3 on three consecutive days, June 19-21, at Clinton High School.

A Meaning-Driven Brand

June 5, 2012

One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports.  This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports.  This suggests that to keep our core customers, we must preserve our core characteristics.  That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.

It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.

Just because schools change, it is not necessary that rules of school sports change as well.  Sometimes, perhaps.  But not always or even often.  Leadership must always consider the program without a rule before we do away with the rule.

It is not too strong to state that schools seek MHSAA membership precisely because there are rules.  In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules.  Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.

The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.”  He says, “The product carries the message and then becomes it.”  These kinds of brands, he says, are really beliefs.  “They have morals – embody values.”  They “stand up for things.  They work hard; fight for what is right.”

Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.