Back in the Game
September 8, 2015
Finally, at long last, public schools can begin again to open their classrooms to educate students. Most of our state’s college and university classes began a week or more ago. Most of our state’s private secondary schools began classes a week or more ago. Schools in most other states began a week or more ago.
But Michigan public schools stumble to the starting line long after the race has started almost everywhere else.
Each week during the four weeks since I last wrote about this topic, students in Michigan’s public schools have fallen further and further behind other students across the U.S. and the planet.
When colleges complain that our students are not college ready, think about this. When other states win the new business we seek for Michigan, think about this.
A school year start that competes with the rest of the nation and a school year length that competes with the rest of the world – these are two changes Michigan needs to give us a fair chance.
But Michigan public schools stumble to the starting line long after the race has started almost everywhere else.
Each week during the four weeks since I last wrote about this topic, students in Michigan’s public schools have fallen further and further behind other students across the U.S. and the planet.
When colleges complain that our students are not college ready, think about this. When other states win the new business we seek for Michigan, think about this.
A school year start that competes with the rest of the nation and a school year length that competes with the rest of the world – these are two changes Michigan needs to give us a fair chance.
Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.