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Battle of the Fans

March 27, 2012

Guests at the MHSAA Girls and Boys Basketball Tournaments at Michigan State University’s Breslin Center the past two weekends saw the result of the MHSAA’s first “Battle of the Fans.”  The idea came from the MHSAA’s Student Advisory Council, and it spread through social media.  Read about it here.

We embraced this idea of our Student Advisory Council because a “Battle of the Fans” is something we can do, and most other youth sports cannot.  In the world of youth sports, fans are almost unique to school sports.  Fans aren’t found at AAU tournaments or US Soccer Development Academies like they are at school sports events.

We embraced this idea because fans are a part of what defines school sports and makes high school sports different than other youth sports, and makes interscholastic athletics a tradition in the United States like nowhere else in the world.

We embraced this idea because some people say that high school sports attendance is down and school spirit is declining.  This initiative demonstrates that is not true everywhere, and doesn’t need to be true anywhere.  It can help to motivate better spirit in more schools.

We embraced this idea to get more people talking about what is and is not good sportsmanship, and to encourage students to reengage in school events in more positive ways.  This should make for more and even better competition, and dialogue, in 2013.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.