The Best Is Yet To Come

June 17, 2014

My last posting was built on six words from the novel, No Small Mischief, a fictional memoir of life in Nova Scotia’s northernmost region. Today’s posting is launched from an 11-word passage from the same work: “Living in the past is not living up to our potential.”

How horrible it is to peak in high school. 

To remember high school as the best days of life is not such a problem, unless it is true. If, in fact, we were at our best during our high school years, then we have failed to fully develop as human beings.

I heard an athletic director close a senior student-athlete awards program recently by saying, wisely, “I hope you will visit us, but not too long or too often. You need to get on with your lives.”

The high school experience – including competitive athletics – is not the end, not the fulfillment of anything. It is, at its best, the launching pad for life.

That it can be the best days of one’s youth should not make school sports the best years of one’s life.

Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.

Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.

Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.

In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.

Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.

It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.

The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.