The Best Is Yet To Come
June 17, 2014
My last posting was built on six words from the novel, No Small Mischief, a fictional memoir of life in Nova Scotia’s northernmost region. Today’s posting is launched from an 11-word passage from the same work: “Living in the past is not living up to our potential.”
How horrible it is to peak in high school.
To remember high school as the best days of life is not such a problem, unless it is true. If, in fact, we were at our best during our high school years, then we have failed to fully develop as human beings.
I heard an athletic director close a senior student-athlete awards program recently by saying, wisely, “I hope you will visit us, but not too long or too often. You need to get on with your lives.”
The high school experience – including competitive athletics – is not the end, not the fulfillment of anything. It is, at its best, the launching pad for life.
That it can be the best days of one’s youth should not make school sports the best years of one’s life.
In Others’ Words
August 22, 2014
I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.
This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...
- Out-of-season coaching rules
- Junior high/middle school programming
- Health and safety mandates