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Big Lessons for Little Leaguers

March 13, 2015

The only thing worse than adults corrupting kids for their own glory and gratification is politicians trying to excuse those adults so the kids learn nothing positive and much that’s negative from the situation.

So, things went from bad to worse when the mayor of Chicago tried to pressure Little League Baseball to restore the victories and championships that the Jackie Robinson West All-Stars baseball team claimed during the 2014 Little League World Series while some of its players were in violation of the organization’s residency rules.

So far, the kids have learned that it’s not right to cheat. The mayor would have them learn that you can avoid the consequences of cheating if you know people in the right places.

Little League is a victim of its own success. The more hype it has brought to what once was a healthy local game for 9-12 year olds of modest skills – the more it has become a spectacle for all-stars who, really, are merely those children who have matured the most – the more it has raised the stakes, the more Little League Baseball has invited excesses and even corruption.

This trend will only get worse; and it will get worse much faster if the politicians try to overpower those Little League officials who are still trying to hold things in check. Those so-called “stubborn” leaders offer Little League its biggest and best legacy.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.