Big Lessons for Little Leaguers

March 13, 2015

The only thing worse than adults corrupting kids for their own glory and gratification is politicians trying to excuse those adults so the kids learn nothing positive and much that’s negative from the situation.

So, things went from bad to worse when the mayor of Chicago tried to pressure Little League Baseball to restore the victories and championships that the Jackie Robinson West All-Stars baseball team claimed during the 2014 Little League World Series while some of its players were in violation of the organization’s residency rules.

So far, the kids have learned that it’s not right to cheat. The mayor would have them learn that you can avoid the consequences of cheating if you know people in the right places.

Little League is a victim of its own success. The more hype it has brought to what once was a healthy local game for 9-12 year olds of modest skills – the more it has become a spectacle for all-stars who, really, are merely those children who have matured the most – the more it has raised the stakes, the more Little League Baseball has invited excesses and even corruption.

This trend will only get worse; and it will get worse much faster if the politicians try to overpower those Little League officials who are still trying to hold things in check. Those so-called “stubborn” leaders offer Little League its biggest and best legacy.

Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.