Big Lessons for Little Leaguers

March 13, 2015

The only thing worse than adults corrupting kids for their own glory and gratification is politicians trying to excuse those adults so the kids learn nothing positive and much that’s negative from the situation.

So, things went from bad to worse when the mayor of Chicago tried to pressure Little League Baseball to restore the victories and championships that the Jackie Robinson West All-Stars baseball team claimed during the 2014 Little League World Series while some of its players were in violation of the organization’s residency rules.

So far, the kids have learned that it’s not right to cheat. The mayor would have them learn that you can avoid the consequences of cheating if you know people in the right places.

Little League is a victim of its own success. The more hype it has brought to what once was a healthy local game for 9-12 year olds of modest skills – the more it has become a spectacle for all-stars who, really, are merely those children who have matured the most – the more it has raised the stakes, the more Little League Baseball has invited excesses and even corruption.

This trend will only get worse; and it will get worse much faster if the politicians try to overpower those Little League officials who are still trying to hold things in check. Those so-called “stubborn” leaders offer Little League its biggest and best legacy.

A Meaning-Driven Brand

June 5, 2012

One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports.  This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports.  This suggests that to keep our core customers, we must preserve our core characteristics.  That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.

It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.

Just because schools change, it is not necessary that rules of school sports change as well.  Sometimes, perhaps.  But not always or even often.  Leadership must always consider the program without a rule before we do away with the rule.

It is not too strong to state that schools seek MHSAA membership precisely because there are rules.  In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules.  Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.

The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.”  He says, “The product carries the message and then becomes it.”  These kinds of brands, he says, are really beliefs.  “They have morals – embody values.”  They “stand up for things.  They work hard; fight for what is right.”

Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.