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BOTF x 2

April 5, 2013

“Battle of the Fans,” an idea of the MHSAA Student Advisory Council, is one of the best ideas to ever flow from the MHSAA.  It has provided a new way of promoting one of the oldest, and most important, defining features of school sports.  That’s sportsmanship.

Where schools have participated in BOTF, attending school sports events is becoming cool again.  Crowds are larger and more positive.  Students and administrators are having positive discussions about sportsmanship.  Media are reporting on the positive changes they are seeing.

Take a look on MHSAA.com at the videos submitted by 27 schools this year to enter the second BOTF competition.  Look at the videos prepared for the five finalists after the MHSAA’s onsite visit.

Spectator stands are filled with students – happy, engaged, energetic, cheering students.  Exactly what we want in school sports; exactly what is missing from other youth sports programs.

It’s our advantage – energized students, cheerleaders, pep bands, marching bands and mascots.  It’s what we have and what the AAU doesn’t have; what US Soccer Development Academies don’t have; what club volleyball lacks and what travel ice hockey is missing.

Using YouTube and Facebook, BOTF is a new way to present and an energetic way to promote school sports that is local, student-centered, high spirited and highly sportsmanlike.

Congratulations to our two winners so far – Frankenmuth in 2012 and Buchanan in 2013.

Membership Mentality

September 16, 2014

The Michigan High School Athletic Association is a membership organization – an association of schools, not individuals – that usually doesn’t think of itself as such. Most member-based organizations work hard to recruit and retain members because member dues are an important revenue source.

That’s not true for the MHSAA which charges no membership dues, no sport sponsorship assessments and no tournament entry fees. The MHSAA is free to join and its tournaments are free to enter.

But that doesn’t mean we shouldn’t think like a member-based organization or that none of the dynamics of membership-based organizations apply here.

For example, we are in the business of recruiting and retaining contest officials; and while we registered approximately 10,600 officials last year, that number is significantly lower than six years ago, and the average age is increasing. So, like any other member-based organization, we need strategies for attracting and holding new, young officials.

A new tactic launched this fall is the “Be The Referee” feature (Click Here) on a Lansing-based sports talk daily radio show and weekly television show. Our staff explains rules and points of emphasis, and then we make a pitch for new officials.

But the most fundamental strategy for recruiting and retaining officials is consistent, ceaseless efforts to improve officials’ working environment. This means improving the assigner-official relationship before events and the sportsmanship at events.

Ultimately, if assigners treat new officials unprofessionally and spectators treat them abusively, we have no chance to increase the numbers and decrease the age of MHSAA registered officials.