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BOTF x 2

April 5, 2013

“Battle of the Fans,” an idea of the MHSAA Student Advisory Council, is one of the best ideas to ever flow from the MHSAA.  It has provided a new way of promoting one of the oldest, and most important, defining features of school sports.  That’s sportsmanship.

Where schools have participated in BOTF, attending school sports events is becoming cool again.  Crowds are larger and more positive.  Students and administrators are having positive discussions about sportsmanship.  Media are reporting on the positive changes they are seeing.

Take a look on MHSAA.com at the videos submitted by 27 schools this year to enter the second BOTF competition.  Look at the videos prepared for the five finalists after the MHSAA’s onsite visit.

Spectator stands are filled with students – happy, engaged, energetic, cheering students.  Exactly what we want in school sports; exactly what is missing from other youth sports programs.

It’s our advantage – energized students, cheerleaders, pep bands, marching bands and mascots.  It’s what we have and what the AAU doesn’t have; what US Soccer Development Academies don’t have; what club volleyball lacks and what travel ice hockey is missing.

Using YouTube and Facebook, BOTF is a new way to present and an energetic way to promote school sports that is local, student-centered, high spirited and highly sportsmanlike.

Congratulations to our two winners so far – Frankenmuth in 2012 and Buchanan in 2013.

Innovation Obstacles

April 12, 2013

It doesn’t take long to compile a dozen or more examples of products or businesses that have disappeared, or nearly so, because the world changed while the product or business did not.

Think eight-track tapes and players.  Consider what digital photography has done, from the Eastman Kodak Company to out-of-business local studios.  What the Internet has done to travel agents.  See what’s happened and still happening to print newspapers across the country, to magazines, and to both local and large chain bookstores.

It is not at all rare that businesses fail to reinvent themselves.  For many reasons, including admirable passion for what they are doing, business leaders often miss the trends or ignore the signs that suggest the need to change their products or their entire business model.

As Geoff Colvin wrote in FORTUNE magazine Feb. 25, 2013, “Business model innovation is a competency that doesn’t exist in most companies.”  He continued:  “The largest obstacles will be weak imaginations, threatened interests, and culture.”

I suspect that those are also the three major obstacles we must overcome as we think about the future of interscholastic athletics.

  • Does school-based sports, with a 100-year-old history, have a 50 or even 15 year future in schools and society?

  • If so, should the business model change?  And if so, how?

I suspect that some of what we think is change may be no better than rotating bald tires on our car; when what we really need is new tires, or no tires at all.