BOTF x 2
April 5, 2013
“Battle of the Fans,” an idea of the MHSAA Student Advisory Council, is one of the best ideas to ever flow from the MHSAA. It has provided a new way of promoting one of the oldest, and most important, defining features of school sports. That’s sportsmanship.
Where schools have participated in BOTF, attending school sports events is becoming cool again. Crowds are larger and more positive. Students and administrators are having positive discussions about sportsmanship. Media are reporting on the positive changes they are seeing.
Take a look on MHSAA.com at the videos submitted by 27 schools this year to enter the second BOTF competition. Look at the videos prepared for the five finalists after the MHSAA’s onsite visit.
Spectator stands are filled with students – happy, engaged, energetic, cheering students. Exactly what we want in school sports; exactly what is missing from other youth sports programs.
It’s our advantage – energized students, cheerleaders, pep bands, marching bands and mascots. It’s what we have and what the AAU doesn’t have; what US Soccer Development Academies don’t have; what club volleyball lacks and what travel ice hockey is missing.
Using YouTube and Facebook, BOTF is a new way to present and an energetic way to promote school sports that is local, student-centered, high spirited and highly sportsmanlike.
Congratulations to our two winners so far – Frankenmuth in 2012 and Buchanan in 2013.
Guarding the Gate
February 24, 2012
More slowly than I would like, because it’s not a field in which I’ve had formal training or extensive practical experience, I’ve been learning about the world of startup companies and venture capitalists that discovered the sports world in the 1990s and have proliferated during the past decade.
Usually with their founder making the contact, many of these young companies have reached out to the MHSAA, hoping we will embrace and endorse or utilize their new product or service. Almost all owe their existence to the World Wide Web and to the passion of their founder, either for sports or for a concept they think solves some need of athletes, coaches or fans . . . or advertisers and sponsors.
And almost every one of these startups is looking for an exit; looking for a bigger fish to swallow them whole. And paying them handsomely for consuming the young guppy. A lucky few make what the industry calls the “Big Exit,” like a major network buying the startup for many millions of dollars.
We hear from many of these startups that the advertisers are clamoring for this or that they are promoting, but we usually see one of two things happen. Either the advertisers show so little interest that the startup fails, or what support the advertisers do provide goes to the venture capitalists and not to those providing the content.
As we screen the plethora of proposals to capitalize on high school sporting events in Michigan, we look for two kinds of assurances. First, that the suitor doesn’t have an exit strategy; and second, that the initiative will have direct benefit in terms of both money and message to those providing the content: i.e., schools.
Most of the initiatives we screen will assist schools with neither money nor message, and some of them would actually provide a message that is contrary to the mission of educational athletics.
So we’re guarding the gate, in both directions – controlling the entrance to the high school sports market in Michigan, as well as the escape of those who are in our market for a fast buck and quick exit, big or small.