Logo

A Bright Spot

April 22, 2014

One of the most foolish moves school districts have made as funding for their schools has been reduced, or redirected to various mandates, is to eliminate the position of full-time athletic administrator.

Some districts have combined the job with classroom instruction; other districts have hyphenated the position with other administrative responsibilities. Many districts have reduced clerical support and event management assistance. Hours have been cut and professional training has become an afterthought or luxury.

And still the districts send out their student-athletes to compete and collide in front of crowds of emotional onlookers. These districts are risking problems far more expensive than whatever was saved by this shortsighted approach to staffing.

One of the few bright spots in this bleak picture is the Michigan Interscholastic Athletic Administrators Association, which has made initial and ongoing training for athletic directors one of its highest strategic objectives.

Last month, over three days at its annual mid-winter conference, the MIAAA provided 138 leadership training courses of the National Interscholastic Athletic Administrators Association to 88 of our state’s athletic directors.

A team of 20 leadership training instructors, coordinated by Mike Garvey (Kalamazoo Hackett), delivers this national training program year-round to Michigan’s athletic directors. As a result of their efforts and the hunger of our athletic directors, Michigan leads the nation in the number of persons who have received the NIAAA’s Certified Athletic Administrator (CAA) designation.

The MIAAA also is establishing a mentoring program to help the CAAs take the next step, to Certified Master Athletic Administrator (CMAA). Michigan has 47 CMAAs.

Again this August, the MIAAA will conduct a Leadership Academy focusing on newer administrators. Meg Seng (Ann Arbor Greenhills) and Fred Smith (Buchanan) co-chair the academy, and the MHSAA co-sponsors it.

The MIAAA, and its commitment to deliver an athletic program worthy of the label “educational,” is one of our state’s greatest resources.

Investments

July 9, 2014

Bristling from criticism that our associations are money-grabbing exploiters of children, my counterpart from Colorado said, “If we were running our programs just to make money, we would do very many things very differently.” I knew exactly what he meant.

Because we care about the health and welfare of students, because we mean what we say that the athletic program needs to maximize the ways it enhances the school experience while minimizing academic conflicts, and because we try to model our claim that no sport is a minor sport when it comes to its potential to teach young people life lessons, we operate our programs in ways that make promoters, marketers and business entrepreneurs laugh, cry or cringe.

If money were the only object, we would seed teams and select sites to assure the teams that attracted the most spectators had the best chance to advance in our tournaments, regardless of the travel for any team or its fan base. If money were the only object, we would never schedule two tournaments to overlap and compete for public attention, much less tolerate three or four overlapping events. If money were the only object, we would allow signage like NASCAR events and promotions like minor league baseball games.

Those approaches to event sponsorship are not wrong; they’re just not right for us. And we will live with the consequences of our belief system. 

During the 2012-13 school year, 438 of the MHSAA’s 2,097 District, Regional and Final tournaments lost money. Not a single site in golf, skiing or tennis made a single penny. Over 17 percent of all other sites brought in less revenue than the direct expenses incurred at the site. In no sport did every District, Regional and Final site have revenue in excess of direct expenses.

In fact, in only three sports – boys and girls basketball and football – is revenue so much greater than direct expenses overall that it helps to pay for all the other tournaments in which the MHSAA invests.

That’s right: invests. When we present our budget to our board, we talk about the MHSAA’s investment in providing tournament opportunities in all those sports and all those places that cannot sustain the cost of those events on their own.