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A Bright Spot

April 22, 2014

One of the most foolish moves school districts have made as funding for their schools has been reduced, or redirected to various mandates, is to eliminate the position of full-time athletic administrator.

Some districts have combined the job with classroom instruction; other districts have hyphenated the position with other administrative responsibilities. Many districts have reduced clerical support and event management assistance. Hours have been cut and professional training has become an afterthought or luxury.

And still the districts send out their student-athletes to compete and collide in front of crowds of emotional onlookers. These districts are risking problems far more expensive than whatever was saved by this shortsighted approach to staffing.

One of the few bright spots in this bleak picture is the Michigan Interscholastic Athletic Administrators Association, which has made initial and ongoing training for athletic directors one of its highest strategic objectives.

Last month, over three days at its annual mid-winter conference, the MIAAA provided 138 leadership training courses of the National Interscholastic Athletic Administrators Association to 88 of our state’s athletic directors.

A team of 20 leadership training instructors, coordinated by Mike Garvey (Kalamazoo Hackett), delivers this national training program year-round to Michigan’s athletic directors. As a result of their efforts and the hunger of our athletic directors, Michigan leads the nation in the number of persons who have received the NIAAA’s Certified Athletic Administrator (CAA) designation.

The MIAAA also is establishing a mentoring program to help the CAAs take the next step, to Certified Master Athletic Administrator (CMAA). Michigan has 47 CMAAs.

Again this August, the MIAAA will conduct a Leadership Academy focusing on newer administrators. Meg Seng (Ann Arbor Greenhills) and Fred Smith (Buchanan) co-chair the academy, and the MHSAA co-sponsors it.

The MIAAA, and its commitment to deliver an athletic program worthy of the label “educational,” is one of our state’s greatest resources.

Peddling Influence

February 28, 2012

The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.

If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.

I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.

We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.

We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.