Butterflies and Helicopters
July 9, 2014
I’m doing as much as I know how to attract butterflies to my garden. For example, I’ve planted a butterfly bush and milkweed plants. I do this because these plants are supposed to attract butterflies and bees, and I know butterflies and bees are essential to producing vegetables.
One of the greatest miracles any person can observe is to watch a butterfly emerge from a cocoon. It was as wondrous to me last summer as the first time I saw it occur when I was a young child, when I first saw a butterfly emerge with damp, shriveled wings.
I was told then that we shouldn’t interfere, that we shouldn’t help the butterfly escape the cocoon and shouldn’t help spread the wings. We had to let the butterfly struggle. We were instructed that the struggle would give strength to the wings, and that would be essential to the butterfly’s survival.
Childhood is much like this, but too often helicopter parents intervene and interfere with the growth process and, ultimately, weaken their children’s ability to fend for themselves, to overcome adversity and to take flight.
Helicopter parents endanger our butterfly children.
Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.