Calling for a Common Sense Calendar

September 3, 2013

Finally today, at long last, all the schools of Michigan may legally allow their students to return to their classrooms.

For months, almost every day, I have driven twice daily past a sign in front of a public school proclaiming, “Have a Safe Summer! See you September 3rd.” Almost every drive-by made my blood boil. What a waste of facilities. What a waste of brains!

For all of the bluster about new color-coded grading systems for schools and common core curriculum and countywide consolidation of districts’ support services, Michigan’s children continue to suffer from backward thinking on the most basic matter: the calendar.

As long as public schools are penalized if they start classes days or weeks earlier than today – when their private school competition begins – public schools will be unfairly handicapped in appealing to parents, and public school students will be at a distinct disadvantage in learning.

Michigan’s regressive law that penalizes public schools for demanding earlier or longer academic school days and years is worse than merely being contrary to common sense; it’s in opposition to the best interests of our children. Most of them are more than ready for school by mid to late August, and many of them really needed to be in school long before today.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.