Calling for a Common Sense Calendar

September 3, 2013

Finally today, at long last, all the schools of Michigan may legally allow their students to return to their classrooms.

For months, almost every day, I have driven twice daily past a sign in front of a public school proclaiming, “Have a Safe Summer! See you September 3rd.” Almost every drive-by made my blood boil. What a waste of facilities. What a waste of brains!

For all of the bluster about new color-coded grading systems for schools and common core curriculum and countywide consolidation of districts’ support services, Michigan’s children continue to suffer from backward thinking on the most basic matter: the calendar.

As long as public schools are penalized if they start classes days or weeks earlier than today – when their private school competition begins – public schools will be unfairly handicapped in appealing to parents, and public school students will be at a distinct disadvantage in learning.

Michigan’s regressive law that penalizes public schools for demanding earlier or longer academic school days and years is worse than merely being contrary to common sense; it’s in opposition to the best interests of our children. Most of them are more than ready for school by mid to late August, and many of them really needed to be in school long before today.

The Social Setting

March 18, 2014

One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.

Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.

What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.

Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.

We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.

Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.

This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.