Calling for a Common Sense Calendar
September 3, 2013
Finally today, at long last, all the schools of Michigan may legally allow their students to return to their classrooms.
For months, almost every day, I have driven twice daily past a sign in front of a public school proclaiming, “Have a Safe Summer! See you September 3rd.” Almost every drive-by made my blood boil. What a waste of facilities. What a waste of brains!
For all of the bluster about new color-coded grading systems for schools and common core curriculum and countywide consolidation of districts’ support services, Michigan’s children continue to suffer from backward thinking on the most basic matter: the calendar.
As long as public schools are penalized if they start classes days or weeks earlier than today – when their private school competition begins – public schools will be unfairly handicapped in appealing to parents, and public school students will be at a distinct disadvantage in learning.
Michigan’s regressive law that penalizes public schools for demanding earlier or longer academic school days and years is worse than merely being contrary to common sense; it’s in opposition to the best interests of our children. Most of them are more than ready for school by mid to late August, and many of them really needed to be in school long before today.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.