Changing Culture
August 21, 2012
It has made good sense that the MHSAA limit its attention to those matters of schools that are related to sports, and leave to others the problems and programs that involve all students and the entire school. But for several subjects, this general rule needs exceptions. For example . . .
Over the years we have introduced tobacco, alcohol and other drug use awareness programs through school sports programs, noting that student-athletes can be the leaders to most efficiently change the attitudes of the larger student population. This has met with modest success; but there are troubling studies that indicate male athletes are actually more likely than other students to use and abuse alcohol. So today we can justify the use of resources on tobacco, alcohol and other drug education not only because it is helpful for reaching other students, but also because the sports program itself needs this attention.
In the wake of a hazing tragedy in the marching band program of one university and the sexual abuse tragedy in the football program of another, I have been convicted to think more about programs under our watch here at the MHSAA and to think about how local school sports programs can be involved in improving the safe culture of our schools, which from time to time even here in Michigan have witnessed embarrassment and heartbreak.
Here at the MHSAA we are reviewing and plugging holes in our policies and procedures for MHSAA events where adults and students directly interact, which occurs much more now than a decade ago. This includes everything our Student Advisory Council does, our Women in Sports Leadership Conference and other student leadership events, as well as the locker room and lodging policies for MHSAA tournaments. It is likely that many local schools are years ahead of us on such policies, and we will learn and borrow from them.
Where schools might do more is to address bullying, hazing and all other forms of harassment; and it may be that – as with tobacco, alcohol and other drug education – sports not only can be used as a vehicle for changing the culture of schools, sports may also have a special need for the attention, and for a change in culture.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.