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The Character Network

March 6, 2015

“You can go other places to try to become a better athlete, but there’s no better place to become a better person than high school sports.”

There’s a hint of hyperbole in that statement, but it’s the sincere sentiments of one with an important dual perspective.

These are the words I heard spoken last month by Robert Rothberg, father of a high school senior who just completed her high school volleyball career. He is also chief executive officer of the NFHS Network that is producing thousands of high school events so family, friends and fans can follow their favorite local athletes, just like his daughter.

Like high school sports, the NFHS Network is for the masses, not merely the elite. Interscholastic athletics provides competition and character building opportunities for students of diverse sizes, shapes and skill levels; and the NFHS Network provides coverage that is just as diverse – from the local subvarsity and varsity level sponsored by schools of all types in all parts of almost all states, to many of the culminating state championship events.

To peek in on the network that focuses on character more than characters, go to MHSAA.tv.

Why We Do What We Do

March 24, 2017

The vast majority of daily activities of Michigan High School Athletic Association staff revolve around communicating the meaning of educational athletics. That’s why we do most of what we do.

That’s the No. 1 duty of John Johnson in all things broadcasting for the MHSAA. It’s the No. 1 duty of Geoff Kimmerly in managing the MHSAA’s Second Half website with hundreds of positive stories about kids, coaches, officials and administrators. It’s the No. 1 duty of Rob Kaminski in managing MHSAA.com, in producing souvenir programs for MHSAA tournaments and publishing benchmarks magazine.

Communicating the meaning of educational athletics is the No. 1 reason I post 104 blogs every year. It’s the “why” of our Scholar-Athlete program, of the Student Advisory Council, of the Battle of the Fans, of our social media presence, of our Captains Clinics and Sportsmanship Summits, of the Coaches Advancement Program, Athletic Director In-Service programs and both MHSAA.tv and the NFHS Network.

When we conduct MHSAA tournaments, two things happen: (1) kids and coaches get an opportunity to shine; and (2) we get the opportunity to tell the story of school sports.

When we enforce rules, two things happen: (1) we pursue fairness and safety in competition in that case particularly; and (2) we promote the principles of educational athletics generally.

The job we have is event management, and it’s eligibility management; but most of all, the job is message management.