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Classification Trends

April 14, 2015

Every year, just as winter tournaments are concluding, MHSAA staff are already pointing to the following school year, including finalizing and publishing the classifications and divisions for MHSAA tournaments for the next school year.

For 2015-16, there are 754 member schools classified, an increase of five over 2014-15.

The sports with the largest increase in school sponsorship are girls soccer (+11), girls competitive cheer (+8), wrestling (+7) and boys bowling (+6); while the sports with the greatest decline in school sponsorship are girls softball (-8), girls skiing (-6) and boys skiing (-5).

The enrollment range between largest and smallest school is at historical lows in Classes B and C and near historical lows in Class D. The enrollment range in Class A increased for the third consecutive year; it’s now 259 more students than five years ago, but 718 fewer students than 10 years ago.

These statistics undermine arguments by some who opine that the enrollment ranges are too large and that more classifications and divisions for MHSAA tournaments are needed today.

Even in Class A, which is the only classification for which the enrollment range has been increasing in very recent years, it’s the schools in the mid-range of Class A that are most successful. For example, in this year’s Class A Boys Basketball Tournament, the average rank of the 16 Class A Regional finalists was 85th of 185 Class A schools in the tournament. And the four teams in the Class A Semifinals at MSU ranked 72nd, 75th, 94th and 171st in enrollment among the 185 schools in Class A basketball.

No, Class A schools get little sympathy from those of us who crunch the numbers and manage the tournaments. Even though the enrollment of the largest Class D school keeps declining, it is the very smallest of our member schools which must actually climb the largest mountains to MHSAA titles.

Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.