Collateral Damage
August 17, 2015
Whenever something unusually crazy happens at the college level that may adversely affect high school athletics, there are calls that the MHSAA do something to stop the stupidity. I can count on these requests whenever a Division I college program offers a scholarship to a pre-teen; and when it happened recently in Michigan, the MHSAA heard more complaints than ever.
What the critics do not appreciate is that the MHSAA has zero authority for NCAA recruiting rules and grant-in-aid policies. If we did, things might be much different. For example:
- There would be no recruitment in any form allowed before a student has completed 11th grade. There would be no offers or promises of scholarships prior to this date.
- Then, there would be no in-person recruitment allowed that does not occur at the student’s school and arranged through that school’s administration.
- When scholarships are offered, they would be for four or five years, irrevocable if the student maintains academic eligibility, whether or not the student plays a single minute.
All the commentary regarding the cesspool of college recruiting is wasted air or ink if it doesn’t focus on those who have the authority to change that environment. It’s the college coaches themselves, the administrators of those intercollegiate programs and the presidents of those institutions. Any corrective measures they suggest to high schools miss the point that they caused their problems and they alone can solve them. We are just collateral damage.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.