A Committed Life

January 25, 2012

Shortly before his death, Martin Luther King Jr. said this is how he would like to be remembered when his death would come:

“I’d like somebody to mention that day that Martin Luther King Jr. tried to give his life serving others.  I’d like for somebody to say that day that Martin Luther King Jr. tried to love somebody.  I want you to say that day that I tried to be right on the war question.  I want you to be able to say that day that I did try to feed the hungry.  And I want you to be able to say that day that I did try in my life to clothe those who were naked.  I want you to say on that day that I did try in my life to visit those who were in prison.  I want you to say that day that I tried to love and serve humanity. . .

“I won’t have any money to leave behind.  I won’t have the fine and luxurious things of life to leave behind.  But I just want to leave a committed life behind.”

There could be no greater tribute to this man than thinking about, and acting upon, these words this weekend, and well beyond.

Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.

Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.

Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.

In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.

Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.

It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.

The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.