Competitive Classes
May 7, 2013
After the classifications and divisions for MHSAA tournaments in 2013-14 were posted on mhsaa.com last month, there were more questions and comments than in previous years.
Some of this results from electronic media – how quickly our information gets distributed far and wide, and how easy it is for people to email their opinions. This isn’t bad.
But we were able to discern in the feedback that there is poor public understanding of school enrollment trends in Michigan. For example, many people objected that the spread between the largest and smallest schools in the classifications and divisions has grown too large.
In fact, taking the long view, the difference between the largest and smallest schools has been shrinking:
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In Class D, the difference between the largest and smallest school has trended downward over the past 25 years, and will be approximately 20 percent smaller for 2013-14 than in 1989 (to 189 from 247).
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The same is true in Class C, although less dramatically (to 221 from 259).
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The same is true in Classes B and A, although less consistently (from 496 to 464 in Class B; and from 2,111 to 1,888 in Class A).
If there is need for more than four classes in basketball or girls volleyball, or for more than four “equal divisions” in most other sports, it is not because of the reason most often cited. That reason – that the enrollment spread is growing too large – is not supported by the facts.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.