The Complaint Department
May 26, 2015
The MHSAA office is one of the few places of business a person can telephone and still be greeted by a real live person.
Our real live person, Laura Roberts (no relation), has become a favorite of many MHSAA member school employees and registered officials because of her friendliness and command of facts. However, I recently overheard Laura say that the most frequent way she is greeted by other callers is, “I want to register a complaint.”
What is frustrating to Laura, and to the rest of the MHSAA staff, is that the caller’s complaint is so often about something the MHSAA is without authority and responsibility to fix. For example ...
- Complaints about coaches’ decisions regarding who makes the team and who gets playing time or who is playing what position are misdirected to the MHSAA. The MHSAA does not hire or supervise any coach, and has no authority to intervene in such matters as these; yet the parents’ complaints of this type come often to the state level when they should never ascend above the local school level.
- Complaints about officials’ decisions during the regular season are misdirected to the MHSAA. The hiring of contest officials outside of MHSAA tournaments is outside the authority of the MHSAA.
- The same is true regarding the days and times that regular-season contests are held.
- The same is true relative to the facilities utilized for regular-season events.
- Complaints about student conduct or training rules are misdirected to the MHSAA. Local boards of education jealously guard their sole authority to determine and enforce rules related to drinking, smoking and good citizenship.
- Complaints about all-state teams are misdirected to the MHSAA, which has never named a single all-state team in any sport. Sometimes it’s a media group which names these teams; sometimes it’s a coaches association; but it’s never the MHSAA which does so; and neither the media nor coaches associations answer to the MHSAA on such matters.
On these and other topics, the MHSAA is the misdirected target of daily complaints from those who want to better understand why things happen as they do in their niche of school sports. Because there are new constituents to school sports every year, it will be a never-ending test of our patience and professionalism.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.