Continuing Education
February 17, 2012
Eight MHSAA staff devoted an entire Friday late last month to discussions with a visitor from another statewide high school association. The focus was on what that association was doing, how and why in the areas of electronic media, marketing, merchandising and branding and the dozens of sub-topics these categories spawned.
Two weeks earlier, five MHSAA staff joined staff of ten other similar associations for two days of meetings in Chicago. There was sharing on topics ranging from student leadership programs to information technology.
A few days before that, I joined my counterparts from 45 other states for discussions of a variety of topics important to school sports in general or the administration of our serving organizations. I amassed 13 pages of notes from comments made by speakers and colleagues over three days.
Meanwhile, the MHSAA office hosted 12 MHSAA committee meetings during January. Each committee focused on a particular sport, or on a specific topic that affects all sports. Their recommendations will be vetted this spring and considered by the Representative Council by May.
Ideally, every month presents opportunities for us to learn, but last month provided a particularly broad and deep curriculum.
BOTF x 2
April 5, 2013
“Battle of the Fans,” an idea of the MHSAA Student Advisory Council, is one of the best ideas to ever flow from the MHSAA. It has provided a new way of promoting one of the oldest, and most important, defining features of school sports. That’s sportsmanship.
Where schools have participated in BOTF, attending school sports events is becoming cool again. Crowds are larger and more positive. Students and administrators are having positive discussions about sportsmanship. Media are reporting on the positive changes they are seeing.
Take a look on MHSAA.com at the videos submitted by 27 schools this year to enter the second BOTF competition. Look at the videos prepared for the five finalists after the MHSAA’s onsite visit.
Spectator stands are filled with students – happy, engaged, energetic, cheering students. Exactly what we want in school sports; exactly what is missing from other youth sports programs.
It’s our advantage – energized students, cheerleaders, pep bands, marching bands and mascots. It’s what we have and what the AAU doesn’t have; what US Soccer Development Academies don’t have; what club volleyball lacks and what travel ice hockey is missing.
Using YouTube and Facebook, BOTF is a new way to present and an energetic way to promote school sports that is local, student-centered, high spirited and highly sportsmanlike.
Congratulations to our two winners so far – Frankenmuth in 2012 and Buchanan in 2013.