Crisis Coaching
June 14, 2013
On the highway outside my office window last week, there was a traffic accident that involved two 2012 graduates of a mid-Michigan high school. One was killed, the other appears to be recovering from serious injuries. The young men had been on their way to work.
The next morning’s newspaper coverage – in the news section, not the sports pages – revolved around the boys’ high school football coach. He told the reporter about his former players’ character and their dreams, and what a difficult day he had spent with their families. Later, local television stations made this coach their go-to person for updates.
This plays out so often: a family faces a crisis, and a coach is quickly on the scene. The best part of coaching – close and even lifelong relationships with players – becomes the toughest – being physically present when those players or their families need support.
It has played out so often in my experience that I can’t imagine what is lost in our schools as interscholastic coaching positions are farmed out to volunteers, or programs are eliminated altogether. I can’t imagine what is lost in the lives of students, and many of their families.
The richest part of coaching is relationships, which are often most revealed during the worst circumstances.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.