Crisis Coaching
June 14, 2013
On the highway outside my office window last week, there was a traffic accident that involved two 2012 graduates of a mid-Michigan high school. One was killed, the other appears to be recovering from serious injuries. The young men had been on their way to work.
The next morning’s newspaper coverage – in the news section, not the sports pages – revolved around the boys’ high school football coach. He told the reporter about his former players’ character and their dreams, and what a difficult day he had spent with their families. Later, local television stations made this coach their go-to person for updates.
This plays out so often: a family faces a crisis, and a coach is quickly on the scene. The best part of coaching – close and even lifelong relationships with players – becomes the toughest – being physically present when those players or their families need support.
It has played out so often in my experience that I can’t imagine what is lost in our schools as interscholastic coaching positions are farmed out to volunteers, or programs are eliminated altogether. I can’t imagine what is lost in the lives of students, and many of their families.
The richest part of coaching is relationships, which are often most revealed during the worst circumstances.
Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.