Crisis Coaching
June 14, 2013
On the highway outside my office window last week, there was a traffic accident that involved two 2012 graduates of a mid-Michigan high school. One was killed, the other appears to be recovering from serious injuries. The young men had been on their way to work.
The next morning’s newspaper coverage – in the news section, not the sports pages – revolved around the boys’ high school football coach. He told the reporter about his former players’ character and their dreams, and what a difficult day he had spent with their families. Later, local television stations made this coach their go-to person for updates.
This plays out so often: a family faces a crisis, and a coach is quickly on the scene. The best part of coaching – close and even lifelong relationships with players – becomes the toughest – being physically present when those players or their families need support.
It has played out so often in my experience that I can’t imagine what is lost in our schools as interscholastic coaching positions are farmed out to volunteers, or programs are eliminated altogether. I can’t imagine what is lost in the lives of students, and many of their families.
The richest part of coaching is relationships, which are often most revealed during the worst circumstances.
Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.