Cutting Kids
September 25, 2012
As an athlete, I dreaded the days. Even when I was a returning starter, I approached with anxiety the page taped to the locker room door that would indicate who made the high school basketball team (and, by omission, who didn’t).
As a coach, I refused to do it. I wasn’t even tempted to cut anybody from my squads. But I was lucky. I coached football and golf, and the outdoor practice venues gave us enough room for almost limitless opportunities.
As a parent, I’ve cried over it. Watching my older son be cut from a non-school basketball program for junior high boys (he switched to wrestling in high school and had a fine career). Watching my younger son be cut four times from the travel soccer team (he made it on the fifth try and started for his high school freshman and junior varsity soccer teams during the two years after that).
At no time have I been more deeply troubled and saddened than watching the world of sports, to which I devote my working life, say, “No thank you” to my sons, to whom I dedicated my entire life.
As an administrator, I grieve over the process every year. I listen to complaints of parents. I watch them go from allies to enemies of high school sports.
Why would we limit squad sizes for outdoor sports?
Why would we cut freshmen who haven’t even matured yet and have only a little idea what they might like or be good at?
Why would we not find room for a senior who has been on the team for three years and continues to have a good attitude and work ethic?
Why would we turn away eligible boys and girls who would rather work and sweat after school than cruise and loiter?
Why do we persist in shutting out and turning against us the parents who would be our advocates today and the students who would be our advocates in the future?
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.