Cutting Kids

September 25, 2012

As an athlete, I dreaded the days.  Even when I was a returning starter, I approached with anxiety the page taped to the locker room door that would indicate who made the high school basketball team (and, by omission, who didn’t).

As a coach, I refused to do it.  I wasn’t even tempted to cut anybody from my squads.  But I was lucky.  I coached football and golf, and the outdoor practice venues gave us enough room for almost limitless opportunities.

As a parent, I’ve cried over it.  Watching my older son be cut from a non-school basketball program for junior high boys (he switched to wrestling in high school and had a fine career).  Watching my younger son be cut four times from the travel soccer team (he made it on the fifth try and started for his high school freshman and junior varsity soccer teams during the two years after that).

At no time have I been more deeply troubled and saddened than watching the world of sports, to which I devote my working life, say, “No thank you” to my sons, to whom I dedicated my entire life.

As an administrator, I grieve over the process every year.  I listen to complaints of parents.  I watch them go from allies to enemies of high school sports.

Why would we limit squad sizes for outdoor sports?

Why would we cut freshmen who haven’t even matured yet and have only a little idea what they might like or be good at?

Why would we not find room for a senior who has been on the team for three years and continues to have a good attitude and work ethic?

Why would we turn away eligible boys and girls who would rather work and sweat after school than cruise and loiter?

Why do we persist in shutting out and turning against us the parents who would be our advocates today and the students who would be our advocates in the future?

The Social Setting

March 18, 2014

One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.

Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.

What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.

Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.

We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.

Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.

This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.