Deepening Appreciation
May 15, 2012
The first phase of ArbiterGame launches May 23.
The creation of these electronic athletic department administrative tools, tailor-made for Michigan high schools and fully integrated with MHSAA policies and procedures, is bridging most of whatever remaining gap that may exist in the MHSAA leadership’s understanding of and appreciation for the job of its member school athletic administrators and their support staff.
The MHSAA is in partnership with ArbiterSports to create the tools; and at each step of design and deployment, MHSAA staff are consulting with local athletic directors. MHSAA staff have been engaged in training to help answer user questions from athletic administrators and secretaries. There have been more hours than we can count when our staff has listened to athletic administrators talk about details of their tasks, and even more hours when our staff has talked about how we best respond to even the smallest details.
The process is helping MHSAA staff appreciate the long list of duties required for every athletic event for every level of every sport. Never before have MHSAA staff talked so much about local scheduling of practices, games, facilities, transportation, workers and officials. Never have we had a deeper and broader appreciation for all that is required – day after day, week after week, season after season.
As we develop administrative tools to ease the local school administrative burden, we deepen our understanding of the work in which local administrators are engaged. We started this project to respond to athletic directors’ urgent requests to solve the problems of inadequate scheduling products and related support services from commercial vendors. An unanticipated benefit has been to enhance our knowledge of their daily duties. And we will be much better for it.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.