Default Setting

January 25, 2012

In the computer world we’ve become accustomed to the “default setting,” a place our computer returns without any intervention on our part.

It is not too long a leap to apply this metaphor to school-based sports. To suggest that with major college and professional sports programs crashing with scandals and strikes, the safe setting in the world of sports is interscholastic athletics.

With the absence of gaudy glitz and glamour, school-based sports has reduced possibilities for “operator error.”  It is almost as if school sports is fresh out of the box, pre-installed with policies and procedures that allow coaches and administrators to operate with a minimum of moves, motivations and messages.

I said during MHSAA Update Meetings last fall that our current theme is “cheap and simple” – that is, doing what we can to keep costs down and procedures simple during these days when school personnel have reduced resources, including time, to devote to school sports.  Increasingly, I see the challenge as providing the MHSAA membership fresh from the box services.  For example . . .

  • This was the primary motivation for the MHSAA moving to online rules meetings for coaches and officials that has saved them countless hours and miles to fulfill their meeting requirements in recent years.
  • This has been the primary motivation behind the digital broadcasting program by which member schools have a safe, reliable place for streaming school productions of both athletic and non-athletic events.
  • This is the primary motivation for the ArbiterGame electronic management tools being developed for member high school athletic departments fully integrated with MHSAA policies, systems and data.

In a world of increasing costs and complexities, ours is a difficult challenge to keep things cheap and simple in school sports; but we’ll be trying.

Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.